URL Context Query System for Personalized Ad Delivery
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Solution Overview
Problem
Existing systems fail to effectively capture and utilize user context information, such as location, social networks, and device usage patterns, leading to missed opportunities for delivering targeted services and advertisements.
Innovation Solution
A method and system that processes user context queries via URLs to search for relevant user profile, social, spatial, temporal, and topical data, identifying high-bid advertisements and dynamically generating webpages with embedded ads, which are then transmitted to users, charging advertisers based on user interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If user context information is captured and utilized, then personalized advertisements and targeted services can be delivered, but system complexity and data processing requirements increase
Solution Approach 1:
The system segments user context information into distinct categories (location, social network, device usage patterns) and processes each type separately through specialized modules, reducing overall system complexity while enabling personalized advertisement delivery
Solution Approach 2:
The patent introduces intermediary components including a context information capture module, processing module, and database that mediate between raw user data and advertisement delivery, simplifying the overall system architecture while maintaining personalized delivery capabilities
2Loss of information
If comprehensive user context data is collected, then more relevant advertisements can be provided, but user privacy concerns and data security requirements increase
Solution Approach 1:
The system applies different processing and storage methods to different types of user context data based on their sensitivity levels, with more restrictive handling for highly sensitive information and flexible handling for less sensitive data, thereby utilizing comprehensive data while addressing privacy concerns through differentiated quality control
3Speed
If real-time user context queries are processed, then timely personalized advertisements can be delivered, but processing time and computational resources increase
Solution Approach 1:
The system performs preliminary actions by pre-processing user context information, pre-segmenting data into categories, and pre-loading relevant data into databases before actual advertisement queries occur, enabling fast real-time processing while reducing computational resource consumption during critical delivery moments
Data Source
AI summary
A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.