Usage-Based Digital Content Rental System
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Solution Overview
Problem
Users face challenges in accessing digital content, such as applications and games, without the option to pay the full price, leading to reduced engagement and revenue loss for publishers, as existing rental models are often tied to fixed durations rather than usage quantity.
Innovation Solution
Implementing a digital rental system that allows users to rent applications for a specific amount of time based on usage, with options to extend or transfer rental time, and using a licensing system to track and manage rental periods, providing flexibility and revenue opportunities for publishers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If users purchase applications at full price, then publishers receive maximum revenue, but users face high barriers to entry and reduced engagement
Solution Approach 1:
The patent implements dynamic rental periods that adjust based on actual usage rather than fixed time intervals. The system tracks usage quantity and modifies rental duration accordingly, allowing flexibility in both user access and revenue generation. This resolves the contradiction by making the rental model adaptive to actual consumption patterns.
Solution Approach 2:
The system changes the parameter of rental period from fixed time-based to usage-quantity-based. By tracking usage metrics and adjusting rental duration dynamically, the system optimizes both user accessibility and publisher revenue, allowing users to access content more easily while ensuring publishers are compensated based on actual usage levels.
2Reliability
If publishers implement fixed-duration rental models, then revenue is predictable, but users cannot flexibly extend or transfer rental time based on actual usage needs
Solution Approach 1:
The patent implements dynamic rental periods that adjust based on actual usage rather than fixed time intervals. The system tracks usage quantity and modifies rental duration accordingly, allowing flexibility in both user access and revenue generation. This resolves the contradiction by making the rental model adaptive to actual consumption patterns.
Solution Approach 2:
The system incorporates feedback mechanisms where usage data is tracked and fed back into the rental period calculation. This allows the system to maintain revenue predictability through usage-based pricing while simultaneously providing users with flexible rental periods that adapt to their actual usage patterns, enabling extensions or transfers based on real consumption data.
3Loss of energy
If users are required to pay full price for applications without trials, then publishers maximize revenue per user, but user engagement and acquisition are reduced
Solution Approach 1:
The patent implements rental models that allow users to access applications for partial periods based on usage rather than requiring full-price purchase. This partial access model enables users to engage with applications at lower cost barriers while publishers receive revenue proportional to actual usage, increasing both user acquisition and overall engagement.
Solution Approach 2:
The system changes the parameter of access cost from fixed full-price to variable usage-based rental. This allows users to engage with applications at flexible cost levels matching their actual usage, thereby increasing user acquisition and engagement while publishers maintain revenue proportional to actual consumption patterns.
Data Source
AI summary
The present disclosure relates to systems, methods, and computer-readable media for providing digital content for an application to users. For example, systems described herein can provide a license for the digital content during a rental time. Systems disclosed herein may additionally track a duration of use of an application and compare the tracked use against an amount of rental time purchased (e.g., rented) by a user. The systems described herein may further extend a license or terminate the license based on a determination of whether the amount of use exceeds a rental time. Features and functionality described herein provide a flexible and efficient mechanism that enables users having a variety of content-consuming preferences to receive affordable content while ensuring that use of an application is efficiently and accurately tracked.