User Ad Preference Service via Cookie Intermediary
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Solution Overview
Problem
Current online advertising systems lack user control over personal data and often rely on generalized user information, failing to provide personalized and relevant ads while respecting user privacy.
Innovation Solution
A user advertisement preference service that allows users to manage and control their advertisement preferences through a client-side engine, enabling them to authenticate, review, add, remove, or modify preferences, and communicate these preferences to online advertisement systems via a web browser cookie, facilitating the delivery of relevant and personalized ads.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If online advertising systems gather detailed user information to provide personalized ads, then ad relevance is improved, but user privacy is compromised
Solution Approach 1:
The patent introduces a cookie-based intermediary system that mediates between user privacy and ad personalization. Cookies store user preferences and behavior data locally on user devices, acting as an intermediary that enables targeted advertising without requiring continuous direct tracking by ad systems. This resolves the contradiction by allowing personalized ads through cookie data while maintaining user privacy through local storage and user-controlled data sharing.
Solution Approach 2:
The system enables users to self-manage their advertising preferences through cookie-based profiles. Users can independently control what information is collected and how it's used by accessing and modifying their cookie data. This self-service approach empowers users to balance ad personalization with privacy, allowing them to opt-in to data collection for better ad relevance while maintaining control over their personal information.
2Object-affected harmful factors
If users control their data through authentication and preference management, then user privacy is improved, but system complexity increases
Solution Approach 1:
The patent extracts the complexity of user data management from the central ad system and places it in the user's browser environment through cookies. By storing preferences, user IDs, and behavioral data locally in cookies rather than maintaining complex centralized user profiles, the system reduces server-side complexity while enabling user control. Users manage their privacy preferences through simple cookie-based interfaces without requiring complex authentication systems.
3Object-affected harmful factors
If generalized user information is used for advertising, then user privacy is protected, but ad personalization quality deteriorates
Solution Approach 1:
The patent transforms advertising parameters from generalized demographics to specific user preferences stored in cookies. By changing the data parameters from broad categories (age, gender) to detailed user-specific information (browsing history, expressed interests, purchase behavior) stored locally in cookies, the system achieves both privacy protection and high-quality personalization. The cookie-based parameter structure allows granular control over what personalization data is collected and shared.
Data Source
AI summary
Various implementations described herein provide systems and methods for online advertising and, more particularly, systems and methods that utilize user preferences in providing online advertising. In various implementations, systems or methods described herein facilitate user control of user-related data with respect to online advertisement systems, which can include supply-side platforms (SSPs), advertisement exchanges, demand-side platforms (DSPs), content delivery networks (CDNs), ad networks, or adservers. In some implementations, the system and methods implement or otherwise facilitate a user advertisement preference service that enables online users to manage one or more user advertisement preferences and selectively provide those user advertisement preferences to online advertisement systems.