User Attention Detection for Ad Delivery Efficiency

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Solution Overview

Problem

Existing advertising methods struggle to determine whether a user is actually viewing advertisements, as they are often displayed based on time and location without ensuring user attention.

Innovation Solution

A method and system that detect user presence and attention to displayed content, allowing information related to the content to be presented only when the user demonstrates attention, using hardware processors to detect user actions and retrieve relevant metadata for supplemental information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If advertisements are shown based on time and location, then advertisement delivery can be automated and scaled, but it cannot be determined whether a user is actually viewing the advertisement

Engineering Contradiction:

Improveadvertisement delivery efficiencyVSAvoiduser viewing detection accuracy

Core Design Contradiction:

ProductivityVSMeasurement precision

Solution Approach 1:

The system implements feedback by detecting user actions (clicks, hovers, time spent) and using this information to determine whether the user actually viewed the advertisement. This feedback loop allows the system to adjust advertisement delivery based on real user engagement data, resolving the contradiction between automated delivery and viewing verification.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The patent replaces traditional mechanical advertising delivery methods with electronic detection mechanisms that monitor user interactions through software and hardware sensors. This substitution enables precise measurement of user viewing behavior while maintaining automated delivery systems.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If user attention detection mechanisms are implemented, then advertisement relevance to user can be improved, but system complexity increases

Engineering Contradiction:

Improveadvertisement relevance to userVSAvoiddetection system complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system achieves multiple functions using a unified detection framework that can identify various user actions (clicks, hovers, time spent, facial expressions) through a single integrated platform. This multi-functionality approach improves advertisement relevance without proportionally increasing system complexity.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces intermediary components such as event listeners, detection modules, and processing layers that mediate between user interactions and advertisement delivery decisions. These intermediaries simplify the overall system architecture by creating clear separation of concerns and standardized interfaces.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS11995089B2Methods, systems, and media for displaying information related to displayed content upon detection of user attention

Publication Date: 2024.05.28 GOOGLE LLC

AI summary

Methods, systems, and media for displaying information related to displayed content upon detection of user attention are provided. In some implementations, a method for presenting information to a user is provided, the method comprising: detecting a presence of a user; retrieving content and associated content metadata; causing the content to be presented to the user in response to detecting the presence of the user; detecting a user action indicative of user attention to at least a portion of the content presented to the user; and in response to detecting the user action, causing information to be presented to the user, wherein the information presented to the user corresponds to the content metadata associated with the portion of the content.