User Attribute-Based Content Delivery for Aircraft Output Devices
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Solution Overview
Problem
Existing content delivery systems in environments like aircraft fail to effectively utilize output devices installed for each user, as passengers cannot reliably select desired content, leading to low usability and missed opportunities for useful information.
Innovation Solution
A delivery device and method that includes a receiving unit to gather user attributes and a delivering unit to provide targeted content to output devices based on these attributes, ensuring that advertisement content is delivered to passengers matching specific criteria, thereby enhancing user engagement and advertising effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If content delivery is performed without user attribute analysis, then delivery process is simple, but content relevance to users is low and usability decreases
Solution Approach 1:
The system performs preliminary analysis of user attributes (age, gender, seat location) before content delivery, and pre-categorizes advertisement frames by user attributes. This preliminary preparation enables relevant content delivery without complex real-time processing, improving usability while maintaining manageable system complexity.
Solution Approach 2:
The system automatically delivers relevant content based on user attributes without requiring users to manually search or select content. The automatic matching between user attributes and advertisement frame categories enables the system to serve users independently, improving usability without adding operational complexity.
2Productivity
If output devices are installed for each user, then individual content delivery is possible, but effective utilization of devices is low
Solution Approach 1:
The system delivers different content to different users based on their specific attributes (age, gender, seat location). Each user receives content tailored to their local characteristics rather than uniform content, maximizing the utility of individually installed output devices and improving device utilization efficiency.
Solution Approach 2:
The system changes content delivery parameters based on user attributes, delivering different advertisement frame categories to different user groups. This parameter-based differentiation ensures that each output device delivers relevant content, improving overall device productivity and preventing information loss.
3Adaptability or versatility
If advertisers manage advertisement frames across multiple aircraft, then advertising coverage is expanded, but advertiser burden increases
Solution Approach 1:
The system provides a universal advertisement frame management mechanism that works across multiple aircraft. Advertisers can set advertisement frame categories and user attribute conditions once, and the system automatically applies them across all aircraft, expanding advertising coverage while reducing the burden of managing each aircraft separately.
Solution Approach 2:
The advertisement delivery system acts as an intermediary between advertisers and multiple aircraft. It handles the complex matching and delivery processes across different aircraft, allowing advertisers to manage advertisements centrally without directly dealing with each aircraft's specific characteristics, thus expanding coverage while reducing management burden.
Data Source
AI summary
A delivery device according to the present disclosure includes a receiving unit and a delivering unit. The receiving unit receives a user attribute of a user using a space in which an output device is installed for each user. The delivering unit delivers content corresponding to the user to the output device for each user based on the user attribute received through the receiving unit. Thus, the delivery device the present disclosure can effectively use an output device installed for each user.