User-Initiated Coupon Issuance System for E-Commerce Bundles
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Solution Overview
Problem
Existing electronic commerce sites often issue coupons for discounts in a one-sided manner, failing to meet users' specific requirements, leading to unsatisfied user needs and reduced sales.
Innovation Solution
A commercial transaction management device and method that allows users to request coupons with specific item information and sales terms, determining acceptability based on shop information, and issuing electronic coupons that can be redeemed by other users, thereby increasing sales.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the shop issues coupons unilaterally with predetermined content, then the shop can control the benefit distribution, but the coupons may not meet user requirements leading to reduced effectiveness
Solution Approach 1:
The patent inverts the traditional coupon issuance model by allowing users to request coupons with desired content rather than shops unilaterally distributing predetermined coupons. The system receives coupon requests from users containing desired benefit content, evaluates feasibility based on shop information, and issues coupons that match user requirements while maintaining shop control through automated evaluation rules.
2Reliability
If the shop manually evaluates each coupon request, then the sales terms can be carefully assessed, but the processing load and time consumption increase significantly
Solution Approach 1:
The system implements self-service evaluation where the shop's evaluation rules are pre-configured and automatically applied to assess coupon requests. The evaluation unit compares user requests against stored shop rules without requiring manual intervention, enabling automated feasibility determination while maintaining consistent evaluation standards. This resolves the contradiction by making the system self-evaluating rather than relying on continuous manual assessment.
Solution Approach 2:
The shop pre-configures evaluation rules and criteria before receiving coupon requests. By establishing the evaluation framework in advance, the system can quickly assess incoming requests against predetermined standards, eliminating the need for time-consuming manual evaluation of each individual request while maintaining reliable assessment accuracy.
3Device complexity
If the system issues coupons for single items, then the coupon content is simple to manage, but the sales opportunity for bundled purchases is reduced
Solution Approach 1:
The coupon issuance system is designed to handle both single-item and multi-item coupon requests through a unified framework. The system evaluates requests based on the number of items and applicable rules, automatically determining feasibility for bundled purchases. This multi-functional capability allows the same system to manage simple single-item coupons and complex multi-item promotional bundles without requiring separate management mechanisms.
Data Source
AI summary
A commercial transaction management device includes a coupon creation control unit that receives a coupon issuance request containing sales terms when purchasing a plurality of items together from one user, a determination unit that determines whether to accept the sales terms based on information from a shop related to the items, and an issuance unit that issues an electronic coupon when it is determined to accept the sales terms. This enables an offer of a coupon that matches a desire of one user. In addition, the commercial transaction management device further includes a purchase receiving unit that receives a purchase order of a plurality of items with the sales terms from another user having received an offer of the coupon from one user, and therefore other users can also purchase a plurality of items with the sales terms contained in the coupon.