User Interaction Presentation Module for Social Network Posts

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Solution Overview

Problem

Social networking systems face challenges in presenting user interaction information in a way that is both relevant and appealing to users, making it difficult to encourage continued user interaction and participation.

Innovation Solution

Implementing a user interaction presentation module that applies a set of information presentation rules to display user interaction information on a user interface, including reaction icons and a social sentence, based on user interactions with social network content posts, with rules defining the arrangement and content of these elements.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If user interaction information is displayed to encourage participation, then user engagement is improved, but information overload and reduced appeal may occur

Engineering Contradiction:
Improveuser engagementVSAvoidinformation appeal
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The patent extracts only the most relevant user interaction information (connections who reacted) and displays it separately from other post interactions. This selective extraction prevents information overload while maintaining engagement by showing socially relevant data without presenting all raw interaction data.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent applies different display qualities to different types of user interactions. Connections of the current user are highlighted with their names displayed, while other users are shown in aggregate form. This local differentiation makes the information more appealing by emphasizing socially relevant interactions without cluttering the interface.

Inventive Principle:
Principle #3Local quality

2Loss of information

If detailed user interaction information is presented, then relevance is improved, but interface complexity increases

Engineering Contradiction:
Improveinformation relevanceVSAvoidinterface complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent segments user interaction information into distinct categories: reactions from connections (shown with names), reactions from non-connections (shown in aggregate), and other interactions. This segmentation allows detailed relevant information to be presented in an organized, non-overwhelming manner that maintains interface simplicity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent dynamically adjusts the level of detail displayed based on the relationship between the current user and the interacting users. Connections receive personalized attention with name display, while other users are aggregated. This dynamic adaptation maintains relevance without requiring a complex static interface structure.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS11068123B2Systems and methods for presenting user interaction information
Publication Date: 2021.07.20 META PLATFORMS INC
  • US11068123B2 patent drawing
  • US11068123B2 patent drawing
  • US11068123B2 patent drawing

AI summary

Systems, methods, and non-transitory computer-readable media can receive a set of information presentation rules, and receive a user interaction with a social network content post. User interaction information is displayed on a user interface for a current user based on the user interaction and the set of information presentation rules.