User Profile Augmentation via Social Network Data Integration
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Solution Overview
Problem
Existing user profile management systems within entities are limited to internal data and do not leverage information available from social network services, resulting in incomplete user profiles.
Innovation Solution
A system and method that identify and augment user profiles managed by entities with data from social network service profiles, by collecting and integrating relevant information from social network services to enhance the user profiles.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If user profiles are generated utilizing only internal business process information, then data collection is simple and controlled, but the user profiles are incomplete and lack comprehensive user understanding
Solution Approach 1:
The patent combines internal business process data with external social network service data into a unified user profile. The system merges data from multiple sources (internal entity systems and external social networks) to create a comprehensive user profile that leverages the strengths of both data sources while maintaining a single integrated view of the user.
Solution Approach 2:
The patent introduces an intermediary component that acts as a bridge between internal business systems and external social network services. This intermediary handles data collection, matching, and integration processes, isolating the complexity of external data sources from core business systems while enabling comprehensive user profiling.
2Adaptability or versatility
If external social network data is integrated into user profiles, then user understanding and personalization improve, but data privacy and security risks increase
Solution Approach 1:
The patent applies local quality by selectively integrating only specific types of social network data that are relevant to user profiling and personalization needs. The system determines which external data sources and data elements to incorporate based on their usefulness, rather than uniformly integrating all available external data, thus balancing personalization benefits with privacy risk management.
3Measurement precision
If multiple data sources are integrated to create comprehensive user profiles, then user representation accuracy improves, but data collection and processing time increase
Solution Approach 1:
The patent implements preliminary action by pre-establishing connections and agreements with social network service providers before actual user profiling occurs. The system sets up data sharing frameworks, authentication mechanisms, and integration protocols in advance, so that when user profiles need to be created or updated, the data collection process can proceed efficiently without ad-hoc setup delays.
Data Source
AI summary
A system, system, method, and computer program product are provided for augmenting a user profile utilizing data collected in association with a social network service profile. In use, a first profile of a user managed by an entity is identified. Additionally, a second profile of the user maintained by a social network service separate from the entity is identified. Further, data associated with the second profile of the user is collected. Moreover, the first profile of the user is augmented utilizing the data.