User Terminal Ad Switching for Targeted Broadcast Commercials
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Solution Overview
Problem
Current broadcasting services lack the ability to deliver targeted and effective advertisements during commercial breaks, limiting the potential for independent advertisers and service providers to engage users effectively, as they indiscriminately display all data received from broadcasters without distinguishing between program and advertisement data.
Innovation Solution
A method and system that separate the broadcasting and advertising apparatuses to deliver targeted advertisements on user terminals based on time and location, using a user terminal equipped with a wireless communication unit, broadcast signal processor, and advertising unit to receive and display advertisements during designated periods, allowing for location-specific and time-specific ad delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If all broadcast data is displayed indiscriminately without separation, then the system operation is simple, but advertisement effectiveness is poor and targeted delivery is impossible
Solution Approach 1:
The broadcast data stream is segmented into program data and advertisement data through separate reception channels. The user terminal receives broadcast data from a broadcasting system and separately receives advertisement data from an advertisement server, allowing distinct processing and targeted delivery of advertisements during commercial breaks without mixing with program content.
Solution Approach 2:
An advertisement server acts as an intermediary between advertisers and user terminals. This separate advertising apparatus receives advertisement data, manages advertisement delivery timing based on broadcast schedules, and transmits relevant advertisements to appropriate user terminals during designated commercial periods, enabling targeted advertisement delivery without complicating the core broadcasting system.
2Adaptability or versatility
If targeted advertisement delivery is implemented, then advertisement effectiveness improves, but the device complexity increases due to separate broadcasting and advertising apparatuses
Solution Approach 1:
The user terminal is designed with multi-functionality to handle both broadcast data reception and advertisement data reception within a single device. This allows the terminal to receive program content from the broadcasting system while simultaneously receiving and processing targeted advertisements from the advertisement server, enabling adaptable advertisement delivery without requiring multiple separate physical devices.
Solution Approach 2:
Advertisement data is received and prepared in advance by the advertisement server before the actual advertisement delivery time. The system pre-processes advertisement content and maintains it ready for transmission during designated commercial breaks, allowing quick and efficient targeted delivery when the appropriate time arrives without requiring complex real-time decision-making at the user terminal.
3Productivity
If advertisement data is delivered separately from broadcast data, then relevant ads can be displayed during commercial times, but the system complexity increases
Solution Approach 1:
The system implements feedback mechanisms where the user terminal monitors broadcast schedule information and provides this information to the advertisement server. The advertisement server uses this feedback to determine when commercial breaks occur and automatically delivers appropriate advertisement data during these periods, enabling efficient automated advertisement delivery without requiring complex manual coordination between separate data streams.
Data Source
AI summary
A method of displaying an independent advertisement while providing a broadcasting service and a user terminal executing the method are disclosed. In one embodiment, the user terminal outputs broadcast data, received from a broadcasting system, during a broadcast program output period, then outputs stored advertisement data received earlier from an advertisement server or advertisement data received real time during a predetermined advertisement data output period, and outputs broadcast data received real time at the end of the advertisement data output period. According to at least one embodiment, a broadcasting device and an advertising device can be separated to have targeted advertisements delivered to a user during a commercial time of regular broadcasting, maximizing the effect of advertisement.