User Visitation Profile Aggregation Across Devices
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Solution Overview
Problem
Existing methods for determining a user's URL visitation profile are incomplete as they do not account for variations in behavior across different user endpoint devices and communication channels, leading to an inaccurate representation of browsing behavior.
Innovation Solution
A method that aggregates URL visitation data from multiple user endpoint devices, associates devices with the user based on account information and location analysis, and generates a composite URL visitation profile indicating trends over time and connectivity types, enabling targeted marketing offers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If URL visitation data is gathered from a single device, then data collection is simple, but the visitation profile is incomplete and inaccurate
Solution Approach 1:
The patent combines URL visitation data from multiple user endpoint devices into a unified visitation profile. The system aggregates browsing data across smartphones, tablets, laptops, and other devices to create a comprehensive profile that reflects the user's overall browsing behavior rather than device-specific behavior, thereby improving profile accuracy while managing complexity through centralized aggregation.
2Loss of information
If data is aggregated from multiple devices, then visitation profile completeness improves, but data processing complexity increases
Solution Approach 1:
The patent introduces a server as an intermediary that receives URL visitation data from multiple user endpoint devices, aggregates the data, and generates the unified visitation profile. This intermediary architecture allows comprehensive data collection from multiple devices while offloading the complex aggregation and processing tasks to the server, thereby reducing the complexity burden on individual devices and enabling complete browsing behavior information capture.
Data Source
AI summary
A method, non-transitory computer-readable storage device, and apparatus for determining a visitation profile for a user are disclosed. For example, the method gathers uniform resource locator visitation data from each user endpoint device of a plurality of user endpoint devices associated with the user, aggregates the uniform resource locator visitation data that is gathered from the plurality of user endpoint devices associated with the user, and determines the visitation profile for the user, wherein the visitation profile indicates a trend of the uniform resource locator visitation data over a time period.