Dynamic Billboard Using V2X Media Content Synchronization
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Solution Overview
Problem
Billboards often fail to effectively support other forms of advertising and marketing because they display advertisements when the product is no longer fresh in the consumer's mind, as they are exposed to the billboard after the initial interest has faded.
Innovation Solution
A system that uses V2X communication to receive media content information from vehicles and display relevant advertisements on billboards in real-time, utilizing artificial intelligence to classify media content topics and synchronize with radio advertisements, ensuring maximum effectiveness by targeting interested consumers when their interest is still high.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If billboards display advertisements statically or based on pre-scheduled content, then the billboard structure and operation are simple, but the advertising effectiveness is reduced because consumers are exposed to ads after their interest has faded
Solution Approach 1:
The billboard system transitions from static advertisement display to dynamic content delivery by receiving real-time media content information from vehicles via V2X communication. The display content changes dynamically based on the media content being played in nearby vehicles, ensuring advertisements are shown when consumer interest is still high.
Solution Approach 2:
The system implements feedback by receiving media content information from vehicles and using this information to determine what advertisement content to display. The billboard continuously monitors vehicle media content and adjusts its display accordingly, creating a closed-loop system that responds to real-time conditions.
2Productivity
If billboards display advertisements in real-time based on vehicle media content, then advertising effectiveness is maximized by targeting interested consumers, but the system complexity increases due to V2X communication and AI processing requirements
Solution Approach 1:
The system uses V2X communication as an intermediary to transfer media content information from vehicles to the billboard. This intermediary layer enables real-time data exchange without requiring direct complex integration between vehicle systems and billboard systems, simplifying the overall architecture.
Solution Approach 2:
The patent replaces traditional mechanical advertisement scheduling systems with electronic and AI-based systems. Instead of pre-scheduled static ads, the system uses electronic reception of media content information and AI classification to automatically determine and display relevant advertisements in real-time.
3Measurement precision
If the billboard uses AI techniques to classify media content topics, then the relevance of displayed advertisements to consumer interest is improved, but the processing requirements and system complexity increase
Solution Approach 1:
The system changes the parameter of advertisement selection from static pre-scheduling to dynamic classification based on media content topics. By using AI techniques to classify media content into topics, the system automatically selects advertisements that match the classified topics, improving relevance without manual intervention.
Data Source
AI summary
One general aspect includes a method to display information, the method including: receiving over a V2X channel, via a processor, media content related information from a vehicle; producing, via the processor, an advertisement based on the media content related information; and exhibiting, via the processor, the advertisement on a display positioned at a remote location visible to the vehicle.