Variable In-Vehicle Ad Skip Window
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Solution Overview
Problem
In-vehicle entertainment systems face challenges in dynamically managing advertisement durations based on user interaction levels, which affects user experience and advertiser preferences in vehicles equipped with wireless connectivity.
Innovation Solution
The system determines vehicle and user data, such as traffic conditions and user preferences, to adjust the minimum advertisement play window dynamically, allowing users to skip ads based on their interaction level, reducing the window for high interaction and increasing it for low interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If the minimum advertisement play window is fixed, then advertisers receive guaranteed exposure time, but user experience deteriorates when users want to skip ads quickly after high interaction
Solution Approach 1:
The patent applies dynamics by making the minimum advertisement play window variable rather than fixed. The system dynamically adjusts the play window duration based on real-time user interaction levels detected through sensors and system inputs. When user interaction is high, the play window is reduced, allowing faster skipping; when interaction is low, the play window is extended to ensure adequate advertiser exposure. This dynamic adjustment resolves the contradiction between reliable advertiser exposure and user control flexibility.
Solution Approach 2:
The patent implements parameter changes by modifying the time parameter (minimum play window duration) based on user interaction metrics. The system monitors various parameters such as user input frequency, attention level, and engagement duration, then adjusts the advertisement play window parameter accordingly. This parameter adaptation allows the system to balance advertiser requirements with user experience preferences in real-time.
2Ease of operation
If the minimum advertisement play window is reduced for high user interaction, then user experience improves, but advertiser exposure time may be insufficient
Solution Approach 1:
The system changes the advertisement play window parameter dynamically based on user interaction levels. When high user interaction is detected through sensors and system monitoring, the play window parameter is reduced to improve user experience and allow faster ad skipping. This parameter adaptation ensures that users with high engagement levels are not forced to watch lengthy advertisements, while still providing adequate exposure for advertisers in most cases.
Solution Approach 2:
The patent applies local quality by differentiating the advertisement play window treatment for different user groups based on their interaction levels. Instead of applying a uniform play window to all users, the system creates localized adjustments tailored to individual user behavior patterns. High-interaction users receive reduced play windows, while low-interaction users receive standard or extended windows, optimizing the balance between user experience and advertiser exposure for each user segment.
3Adaptability or versatility
If the system monitors user interaction levels to adjust ad duration, then user experience is optimized, but system complexity increases
Solution Approach 1:
The patent implements self-service by enabling the advertisement system to automatically monitor user interaction levels and adjust play window durations without requiring manual intervention or complex external processing. The in-vehicle entertainment system itself performs the monitoring and adjustment functions using its existing sensors and processing capabilities, making the system self-sufficient in optimizing advertisement delivery based on real-time user behavior.
Data Source
AI summary
Systems and methods for an in-vehicle entertainment system located in a vehicle include determining that the in-vehicle entertainment system is in operation, determining vehicle information available to the in-vehicle entertainment system, determining user data available to the in-vehicle entertainment system, determining a level of user interaction based on the vehicle information and the user data, and adjusting a minimum advertisement play window prior to permitting a skip to user-chosen content as a function of the level of user interaction. Vehicle information includes traffic, speed, and location. User data includes data related to whether a passenger is present, historical user data, the historical user data identifying past interactions, and user preferences associated with the in-vehicle entertainment system. Adjusting a minimum advertisement play window includes reducing the minimum advertisement play window if the level of user interaction is high and increasing the minimum advertisement play window if the level of user interaction is low.