Variable Content De-emphasis via Relevance Scoring

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Solution Overview

Problem

Current user interface displays overwhelm users with excessive content, making it cumbersome to focus on relevant information, as existing filtering methods require navigating back to previous layouts to review removed content.

Innovation Solution

The system de-emphasizes certain content in a user interface display by modifying its display characteristics, such as saturation, opacity, and contrast, based on a relevancy score, allowing users to focus on specific elements without removing the surrounding content, thus maintaining the layout and providing a better navigation experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If filtering is applied to display only relevant content, then user focus on relevant information is improved, but user ability to review removed content deteriorates

Engineering Contradiction:
Improveinformation visibilityVSAvoidnavigation complexity
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent applies different visual properties to different content items based on their relevance score. Relevant content items are displayed with normal visual properties, while less relevant items are de-emphasized through reduced opacity, saturation, or other visual modifications. This allows all content to remain visible simultaneously with different emphasis levels, resolving the contradiction between filtering for focus and maintaining access to all content.

Inventive Principle:
Principle #3Local quality

2Loss of information

If all content is displayed, then user awareness of available options is improved, but user focus on specific elements deteriorates

Engineering Contradiction:
Improvecontent visibilityVSAvoidattention direction
Core Design Contradiction:
Loss of informationVSDifficulty of detecting and measuring

Solution Approach 1:

The patent modifies visual properties of content items including color saturation, opacity, and contrast based on relevance scoring. Less relevant content items have their saturation and opacity reduced, making them visually less prominent while still visible. This allows users to maintain awareness of all available content while automatically directing attention to higher-priority elements through visual hierarchy.

Inventive Principle:
Principle #32Color changes

3Ease of operation

If content is removed from display, then user distraction is reduced, but navigation efficiency deteriorates

Engineering Contradiction:
Improvefocus managementVSAvoidreview time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

Instead of completely removing less relevant content from the display, the patent applies partial de-emphasis through visual modifications such as reduced opacity or saturation. This partial action maintains the content's presence and accessibility while reducing its visual impact, allowing users to review content without navigation overhead while still achieving focus management for primary content.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS10338761B1Variable de-emphasis of displayed content based on relevance score
Publication Date: 2019.07.02 PIXAR CORP
  • US10338761B1 patent drawing
  • US10338761B1 patent drawing
  • US10338761B1 patent drawing

AI summary

User interface display layouts are provided that draw a user's attention to a specific element or elements by de-emphasizing the surrounding content, but without removing the de-emphasized content from the interface. This ability to maintain the whole presentable layout with visibility layers and without layout changes provides a useful navigation experience for the user as it is clear where the user's attention should go and yet the surrounding content is still subtly there, constantly reminding the user of the other available content. De-emphasis of certain content items is achieved by modifying display characteristics of those content items relative to a base display level, for example by lowering saturation, lowering opacity, and/or de-focusing (as if the user is looking through a camera) and modification can be done variably. Driven by a relevancy score, each content item in a display layout can be de-emphasized more or less depending on which content is more meaningful to the user's filtering actions.