Variable Transparency Display for Attention Drawing

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Solution Overview

Problem

Display windows lack interaction capabilities and responsiveness to humans, resulting in low efficiency in drawing attention.

Innovation Solution

An electronic device with a first display unit of variable transparency that senses objects and adjusts its transparency accordingly, while playing content on both the first and second display units to provide interactions and highlight items.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If a transparent glass wall is used for display window, then visibility of displayed items is improved, but interaction capability with humans deteriorates

Engineering Contradiction:
ImprovevisibilityVSAvoidinteraction capability
Core Design Contradiction:
Illumination intensityVSAdaptability or versatility

Solution Approach 1:

The display window's transparency is made dynamic through variable transparency control. The window can switch between transparent and opaque states based on detected human presence, allowing it to adapt its optical properties in response to environmental conditions and user interaction needs.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The optical parameter (transparency) of the display window is changed based on detected conditions. When a human is detected, the transparency parameter switches from transparent to opaque state, enabling the window to provide different functional states for visibility and interaction purposes.

Inventive Principle:
Principle #35Parameter changes

2Device complexity

If display window remains static without response, then structural simplicity is maintained, but efficiency in drawing attention deteriorates

Engineering Contradiction:
Improvestructural simplicityVSAvoidefficiency in drawing attention
Core Design Contradiction:
Device complexityVSProductivity

Solution Approach 1:

The display window system incorporates feedback through human detection capability. The window detects human presence and responds by changing its transparency state, creating a closed-loop system that adapts to user presence and provides interactive engagement to draw attention effectively.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The display window automatically detects human presence and adjusts its own transparency state without external control. The system serves itself by autonomously responding to environmental stimuli (human presence) and making decisions about its operational state.

Inventive Principle:
Principle #25Self-service

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The electronic device enhances attention drawing and effective item display by providing interactions through variable transparency and content playback, improving engagement and visibility.

Implementation Method 1

a first display unit having variable transparency

Methodology Applied
Scientific EffectVariable transparency: Electrochromism

Data Source

PatentUS10614776B2Electronic device and operation method thereof
Publication Date: 2020.04.07 SAMSUNG ELECTRONICS CO LTD
  • US10614776B2 patent drawing
  • US10614776B2 patent drawing
  • US10614776B2 patent drawing

AI summary

Disclosed are an electronic device and an operation method thereof according to various embodiment, the method comprising: reproducing first content on a first display unit having variable transparency; detecting an object in response to the first display unit; controlling transparency in at least a partial area of the first display unit on the basis of the object; and reproducing second content on a second display unit, disposed to be spaced from the first display unit.