Vector Space Model for Scalable Recommendation Systems

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Solution Overview

Problem

Existing recommendation systems face limitations in scalability, cross-category marketing, and privacy concerns, as they rely on sparse user ratings, expert-defined categories, and invasive demographic modeling, failing to efficiently match users with objects across diverse and changing transaction histories.

Innovation Solution

A system and method that generates compact, universal profiles of subjects and objects based on behavioral interactions, allowing for efficient prediction of affinities and recommendations without requiring explicit demographics or expert knowledge, using neural network-like methods to derive abstract attributes and update weights independently for each subject and object, enabling scalable and privacy-respecting personalization across various domains.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If collaborative filtering is used to generate recommendations based on user ratings, then recommendations can be made for users with similar tastes, but the system becomes dependent on a class of users that have provided a large number of ratings and requires lengthy questionnaires to introduce new subjects

Engineering Contradiction:
Improverecommendation accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent transforms the representation of user preferences from a sparse rating matrix to a dense vector space model where users and items are represented as vectors. This parameter transformation enables efficient similarity computation and recommendation generation without requiring extensive user ratings or complex mentor matching algorithms.

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If expert-defined categories are used to classify products and services, then cross-category marketing can be facilitated, but the system requires expert knowledge and cannot adapt to diverse and changing transaction histories

Engineering Contradiction:
Improvecross-category marketing capabilityVSAvoidexpert knowledge requirement
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements self-service by enabling the system to automatically discover and learn product relationships and user preferences from transaction data without requiring expert intervention. The vector space model automatically adapts to diverse and changing transaction histories, facilitating cross-category marketing through data-driven insights rather than expert-defined categories.

Inventive Principle:
Principle #25Self-service

3Ease of operation

If demographic modeling is used to predict user preferences, then personalization can be achieved, but user privacy is invaded and the system cannot capture individual behavioral nuances

Engineering Contradiction:
Improvepersonalization efficiencyVSAvoiduser privacy intrusion
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The patent extracts and eliminates the need for sensitive demographic information by directly modeling user preferences and behaviors from observable transaction data. The vector space representation captures individual behavioral nuances while maintaining user privacy, as it relies on actual user actions rather than inferred demographic characteristics.

Inventive Principle:
Principle #2Taking out (Extraction)

4Measurement precision

If the system stores detailed user rating profiles for each user, then accurate recommendations can be generated, but the storage requirements increase linearly with the number of rated objects and the system becomes non-scalable

Engineering Contradiction:
Improveuser preference accuracyVSAvoiddata storage requirements
Core Design Contradiction:
Measurement precisionVSQuantity of substance

Solution Approach 1:

The patent transforms the storage representation from detailed sparse rating profiles to compact dense vectors that capture essential user preference information. This parameter transformation maintains recommendation accuracy while dramatically reducing storage requirements and enabling system scalability to large user populations.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS10878480B2System and method for collecting and targeting visitor behavior
Publication Date: 2020.12.29 CERTONA CORP
  • US10878480B2 patent drawing
  • US10878480B2 patent drawing
  • US10878480B2 patent drawing

AI summary

A system and method is disclosed for collecting website visitor activity for profiling visitor interests and dynamically modifying the content of the website to better match the visitor's profile. The visitor activity data is collected directly from the visitor's client browser or from the website's own web log information. The collected data consists of the page identifier, page links, and the previous page identifier. Similarly, the modified page content can be sent directly to the client browser or can be sent back to the website server for integration with the other page content. The collected data is stored in a database. Based on the amount of information collected on the visitor and the various items that are presented on the website, the visitors and items are profiled so that a visitor's response to other items can be predicted and recommended to the visitor.