In-Vehicle Ad Presentation Using Driver Attention Availability
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Solution Overview
Problem
Advertisements often fail to capture the attention of drivers who are preoccupied with driving, as they require undivided attention, leading to ineffective engagement.
Innovation Solution
An in-vehicle advertisement system that determines a driver's attention availability index by assessing concentration levels through various vehicle and driver-related factors, adjusting advertisement duration accordingly to ensure optimal engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisements are presented to drivers who are preoccupied with driving, then advertisement exposure is achieved, but attention engagement deteriorates
Solution Approach 1:
The advertisement system dynamically adjusts the presentation duration based on real-time detection of driver attention levels. When the driver's attention level is determined to be above a threshold, the system extends the advertisement presentation duration; when attention is below the threshold, the duration is reduced or the advertisement is skipped. This dynamic adaptation resolves the contradiction by making advertisement exposure contingent on actual attention engagement.
Solution Approach 2:
The system implements a feedback loop where driver attention levels are continuously monitored and used to control advertisement presentation. The attention detection mechanism provides feedback about the driver's state, which then feeds back into the decision-making process for whether and how long to present advertisements, creating a closed-loop system that balances exposure with engagement.
2Reliability
If advertisement presentation duration is extended to improve engagement, then attention capture improves, but driver distraction risk increases
Solution Approach 1:
The system uses dynamic adjustment of advertisement duration based on real-time attention detection. By extending duration only when attention levels are high and reducing or eliminating presentation when attention is low, the system achieves engagement without imposing fixed-duration advertisements that could cause distraction regardless of driver state.
Solution Approach 2:
The system changes the temporal parameter (duration) of advertisement presentation based on detected attention levels. This parameter adjustment allows the same advertisement content to be presented differently depending on driver state, optimizing engagement while minimizing distraction risk by adapting duration to actual attention capacity.
Data Source
AI summary
The disclosure is generally directed to in-vehicle advertisement systems and methods. An example method executed by processor of a vehicle may include determining an attention availability index of a driver of a vehicle and determining a first presentation duration of a first advertisement based on the attention availability index. In one scenario, the attention availability index of the driver may be determined by applying an inverse relationship to a concentration index associated with driving the vehicle. The first advertisement is presented over the first presentation duration, via an advertisement presentation device in the vehicle. In another scenario, the attention availability index of the driver may be compared to a threshold value. Based on the comparison, a second presentation duration for a second advertisement may be determined and the second advertisement presented via the advertisement presentation device in the vehicle.