Vehicle Ad Delivery via Wireless Access Points
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Solution Overview
Problem
Current systems for providing information to vehicles are not proactive and require user input, and they struggle to distribute advertisements effectively across various device types and media formats, especially when vehicles approach freeway exits or points of interest.
Innovation Solution
A system and method that monitor the location of portable communication devices in vehicles, determine the supported media types, and transmit targeted advertisements in appropriate formats via wireless communication access points deployed along freeways, ensuring advertisements are delivered based on the vehicle's media capabilities and the time of business operation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If GPS systems provide location tracking and electronic maps, then users can obtain location information, but the information is limited and requires user input before being sent to the device
Solution Approach 1:
The system performs preliminary actions by proactively determining vehicle media capabilities and selecting appropriate advertisements before the vehicle reaches the target location. The server determines supported media types (audio, video, text) and pre-selects relevant advertisements based on business information and media capabilities, eliminating the need for user input at the moment of information delivery.
Solution Approach 2:
The system enables self-service by automatically detecting vehicle media capabilities and autonomously selecting and delivering appropriate advertisements without requiring user intervention. The server automatically determines which media types the vehicle supports and sends corresponding advertisements, making the system adaptive and autonomous.
2Adaptability or versatility
If advertisements are distributed in a single format, then distribution is simplified, but it becomes difficult to accommodate various device types and media requirements
Solution Approach 1:
The system changes the parameter of advertisement format based on detected media capabilities. The server determines which media types (audio, video, text) the vehicle supports and adjusts the advertisement format accordingly. This allows a single distribution system to adapt to multiple device types by modifying the delivery parameter rather than requiring separate systems for each media type.
3Productivity
If the system monitors vehicle location and determines media capabilities, then targeted advertisement delivery is achieved, but the system complexity increases
Solution Approach 1:
The server performs multiple functions within a single system: it determines vehicle media capabilities, selects relevant advertisements based on business information, formats advertisements according to supported media types, and transmits them to the appropriate devices. This multi-functionality consolidates what would otherwise require separate systems into one unified platform, improving productivity without proportionally increasing complexity.
Data Source
AI summary
A system and method of providing advertisements to vehicles is disclosed. An apparatus that incorporates teachings of the present disclosure may include, for example, a system having at least one wireless communication access point deployed along a freeway, a database for storing one or more media files associated with one or more advertisements, the database storing information concerning the types of media files supported by a number of media systems of a corresponding number of user vehicles, and a server coupled to the database having access to the at least one wireless communication access point. The server can direct the wireless communication access point to transmit one or more advertisements to the portable communication devices according to one or more types of media files determined to be supported by the media systems, and the corresponding user vehicles being proximately located to a freeway exit. Additional embodiments are disclosed.