Vehicle Ad Display Coordination via Parameter Thresholds
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Solution Overview
Problem
Existing advertising technologies do not effectively select and coordinate multiple vehicles to display advertisements cooperatively, limiting the effectiveness of vehicle-based advertising systems.
Innovation Solution
An information processing apparatus and method that selects vehicles based on specific information such as type, speed, direction, and location to form groups, and controls their display units to show advertisements cooperatively, enhancing the uniformity, unity, and impact of the advertisement display.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If a plurality of vehicles are used to display advertisements cooperatively, then the advertisement effectiveness is improved, but the difficulty of selecting and coordinating vehicles increases
Solution Approach 1:
The patent applies parameter changes by selecting vehicles based on specific parameters such as location coordinates, movement direction angles, and speed values. The control server compares these parameters against predetermined thresholds to determine which vehicles should display advertisements cooperatively, transforming the complex selection process into a parameter-based decision system.
Solution Approach 2:
The patent implements feedback mechanisms where the control server continuously receives information about vehicle locations, directions, and speeds, processes this data to determine appropriate advertisement coordination, and sends control information back to the vehicles. This closed-loop feedback system enables dynamic adjustment of cooperative advertisement display based on real-time vehicle states.
2Stability of the object's composition
If vehicles are selected based on multiple criteria (location, speed, direction), then the uniformity and unity of advertisement display is improved, but the information processing requirement increases
Solution Approach 1:
The patent transforms multiple selection criteria into quantifiable parameters with predetermined thresholds. By converting location, speed, and direction into numerical values that can be compared against fixed thresholds, the system achieves consistent and uniform advertisement display coordination while streamlining the information processing requirements.
Data Source
AI summary
An information processing apparatus includes a control unit configured to execute the processing of obtaining specific information, from a vehicle having an advertisement display unit, which is to be used to distribute an advertisement to be displayed by the advertisement display unit on the outside of the vehicle, selecting a plurality of vehicles based on the specific information, and controlling the plurality of vehicles to cause their advertisement display units to display the advertisement cooperatively.