Vehicle Ad Display Control for Power-Aware Cruising Range

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing vehicular advertisement display systems do not consider power consumption, which limits the cruising distance of vehicles displaying advertisements on their outer surfaces.

Innovation Solution

A processor-controlled vehicular advertisement display device that reduces power consumption based on vehicle state, including speed, fuel level, and destination distance, by temporarily stopping or reducing the luminance of advertisement displays on outer surface units.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If advertisement information is displayed continuously on the display unit, then the advertisement effect is improved, but the power consumption increases and cruising distance decreases

Engineering Contradiction:
Improveadvertisement effectVSAvoidpower consumption
Core Design Contradiction:
ReliabilityVSUse of energy by moving object

Solution Approach 1:

The patent applies dynamics by making the advertisement display state changeable based on vehicle conditions. The display unit transitions between displaying advertisement information and not displaying it, depending on vehicle speed and remaining distance to destination. This dynamic adjustment resolves the contradiction by optimizing the balance between advertisement effect and power consumption according to real-time vehicle state.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent changes the display parameter (whether to display advertisement information) based on vehicle speed and remaining distance parameters. When vehicle speed exceeds a threshold or remaining distance is insufficient, the display parameter is changed to stop advertising, thereby reducing power consumption while maintaining advertisement effectiveness under suitable conditions.

Inventive Principle:
Principle #35Parameter changes

2Illumination intensity

If advertisement information is displayed at high vehicle speed, then the advertisement visibility is improved, but the power consumption increases unnecessarily

Engineering Contradiction:
Improveadvertisement visibilityVSAvoidpower consumption
Core Design Contradiction:
Illumination intensityVSUse of energy by moving object

Solution Approach 1:

The patent changes the display parameter based on vehicle speed parameter. When vehicle speed exceeds a predetermined threshold, the system determines that advertisement visibility is insufficient due to high speed motion, and consequently stops displaying advertisement information to avoid unnecessary power consumption while maintaining adequate advertisement effect.

Inventive Principle:
Principle #35Parameter changes

3Duration of action of moving object

If advertisement information is displayed when distance to destination is long, then the advertisement exposure time is improved, but the power consumption reduces the cruising distance

Engineering Contradiction:
Improveadvertisement exposure timeVSAvoidcruising distance
Core Design Contradiction:
Duration of action of moving objectVSUse of energy by moving object

Solution Approach 1:

The patent changes the display parameter based on the remaining distance parameter to destination. When the remaining distance is greater than a predetermined distance, the system stops displaying advertisement information to conserve power and ensure the vehicle can reach its destination, thereby balancing advertisement exposure time with cruising distance requirements.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS12164360B2Vehicular advertisement display device and vehicle
Publication Date: 2024.12.10 TOYOTA JIDOSHA KK
  • US12164360B2 patent drawing
  • US12164360B2 patent drawing
  • US12164360B2 patent drawing

AI summary

The vehicular advertisement display device includes a processor. The processor is configured to display advertisement information on a display unit provided on an outer surface of the vehicle main body. The processor is also configured to reduce power consumption of the vehicle based on the vehicle state.