Vehicle Ad Display Targeting Multiple Nearby Cars
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Solution Overview
Problem
Existing vehicle-based advertisement systems are limited in effectiveness as they typically display advertisements relevant only to the vehicle immediately behind the advertisement displaying vehicle, failing to account for other vehicles in the vicinity, leading to reduced advertising impact.
Innovation Solution
An information processing apparatus that obtains location and attribute information of multiple vehicles in the vicinity of the advertisement displaying vehicle, selects appropriate advertising information based on this data, and displays it on outward-facing display apparatuses, considering factors like destination and speed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If advertisement display focuses on single vehicle behind the advertisement displaying vehicle, then system complexity is reduced, but advertising effectiveness is limited
Solution Approach 1:
The system segments the advertisement delivery process by identifying and targeting multiple individual vehicles (first vehicle, second vehicle, third vehicle, etc.) in different positions relative to the advertisement displaying vehicle. Each vehicle receives customized advertisement information based on its specific position and attributes, rather than treating all vehicles as a single group.
Solution Approach 2:
The system dynamically adjusts advertisement selection based on real-time conditions including the positions of multiple vehicles, their movement speeds, and their attributes. The control unit continuously monitors and updates which advertisements to display to which vehicles based on changing traffic conditions.
2Productivity
If advertisement display targets multiple vehicles in vicinity, then advertising effectiveness is enhanced, but information processing complexity increases
Solution Approach 1:
The control unit acts as an intermediary that receives attribute information from multiple vehicles, processes this information along with position data, and determines appropriate advertisement selections. It manages the complexity of coordinating advertisements for multiple vehicles by centralizing the decision-making process.
Solution Approach 2:
The system changes multiple parameters simultaneously including the number of targeted vehicles (from one to multiple), the dimensions of attribute information collected (position, speed, vehicle type, occupant characteristics), and the selection criteria for advertisements based on these parameters.
3Measurement precision
If detailed attribute information is collected from multiple vehicles, then advertisement selection accuracy is improved, but data processing requirements increase
Solution Approach 1:
The system performs preliminary actions by collecting and storing attribute information of vehicles in advance before the actual advertisement display decision is made. This includes gathering data on vehicle positions, speeds, types, and occupant characteristics beforehand, so that when advertisement selection is needed, the processing can be done more efficiently using pre-collected data.
Data Source
AI summary
An information processing apparatus includes a control unit configured to execute the processing of obtaining location information of an advertisement displaying vehicle capable of displaying advertising information on a display apparatus arranged to face outside, finding a plurality of advertisement target vehicles present in the vicinity of the advertisement displaying vehicle based on the location information, obtaining attribute information indicating attributes of occupants of the plurality of advertisement target vehicles, selecting advertising information to be displayed by the display apparatus on the basis of the attribute information, and causing the display apparatus to display the selected advertising information.