Vehicle Ad Notification with Navigation and Purchase Buttons

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Solution Overview

Problem

Businesses face challenges in effectively attracting users to their advertisements and users struggle to find relevant promotions in a crowded social networking environment, especially when accessing advertisements within vehicles.

Innovation Solution

A system and method that allows businesses to present short ad messages directly and interactively, enabling users to purchase products or request driving instructions to the business through a social networking platform, utilizing a circle app interface that displays nearby store circles with short ad messages and interactive buttons.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If businesses present detailed advertisements in social networking environments, then the advertising information is comprehensive, but users have difficulty finding relevant promotions among many ads

Engineering Contradiction:

Improveadvertising information completenessVSAvoiduser ability to find promotions

Core Design Contradiction:

Loss of informationVSEase of operation

Solution Approach 1:

The advertisement system segments information by creating distinct circular areas around different businesses, each containing specific promotional content. Users receive segmented ad notifications based on their location relative to these circular zones, allowing them to find relevant promotions without being overwhelmed by all available ads simultaneously.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent introduces an intermediary system that acts as a mediator between businesses and users. This system processes location data, determines which circular advertisement zones the user is within, and selectively delivers relevant ads. The intermediary filters and manages advertising information flow, making it easier for users to find pertinent promotions while maintaining comprehensive business advertising capabilities.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Adaptability or versatility

If the advertising platform provides multiple interaction options for users, then user engagement is enhanced, but the system complexity increases

Engineering Contradiction:

Improveuser interaction optionsVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a universal advertisement notification system that handles multiple interaction types through a single integrated interface. The system provides universal functions including viewing ad details, navigating to businesses, and making purchases, all accessible through the same notification mechanism. This multi-functional approach enhances user engagement without proportionally increasing system complexity.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS20230342816A1Advertisement with a Short Message and Driving Instructions

Publication Date: 2023.10.26 LI CHIAN CHIU

AI summary

In an aspect, after a user launches an app at a device, ads of nearby businesses show up. The ads each contain a name of a business and a short message from the business. In another aspect, ads presented in a vehicle contain a name of a business, a short message from the business, a button for placing a purchase order, and a button as a driving command for requesting the vehicle to drive to the business.