Vehicle Ad Platform Using Sensor-Based Targeted Display
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Solution Overview
Problem
Current advertising methods, both digital and physical, face challenges in effectively targeting and engaging users, with digital ads often being intrusive and lacking engagement, and physical ads being static and difficult to measure for business impact.
Innovation Solution
A dynamic advertising platform for vehicles that uses sensor data and ride-hail service modalities to provide targeted advertisements on exterior and interior screens, as well as audio, based on user profiles and proximity to potential customers, integrating digital and physical advertising techniques.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If advertisements are displayed on exterior screens of autonomous vehicles, then visibility to road users and passersby is improved, but relevance and user engagement deteriorate because many ads are of little interest to viewers
Solution Approach 1:
The advertising system transitions from static ad display to dynamic ad selection by continuously monitoring sensor data about pedestrians and vehicles in proximity. The system dynamically adjusts which advertisements are displayed based on real-time environmental context and detected user interests, making the advertising content adaptive rather than fixed.
Solution Approach 2:
The system changes multiple parameters simultaneously: it monitors distance to pedestrians, identifies their interests through sensor data, selects advertisements matching those interests, and adjusts display timing and content based on proximity parameters. This multi-parameter approach transforms irrelevant generic ads into targeted relevant advertisements.
2Area of stationary object
If digital advertisements are displayed, then reach to users is improved, but engagement and interaction deteriorate because digital ads are often intrusive and lack engagement
Solution Approach 1:
The system provides self-service by automatically detecting user interests through sensor data and autonomously selecting and displaying relevant advertisements without requiring user initiation or interaction. This eliminates the intrusive nature of traditional digital ads while maintaining broad reach through automated relevance matching.
Solution Approach 2:
The system implements feedback loops by continuously monitoring sensor data about pedestrians and vehicles, analyzing their interests, and adjusting advertisement selection based on this feedback. This creates an adaptive system that responds to user behavior and preferences, thereby improving engagement while maintaining wide reach.
3Illumination intensity
If physical advertisements are used, then presence and visibility are improved, but measurability and business impact assessment deteriorate because physical ads are difficult to measure
Solution Approach 1:
The system replaces traditional mechanical physical advertising with an electronically controlled display system that uses sensor data and algorithms to select and display advertisements. This substitution enables digital measurement and tracking of advertising effectiveness while maintaining the physical presence and visibility of ads on vehicle exteriors.
Solution Approach 2:
The advertising system introduces an intermediary layer between the physical vehicle and the advertisement content, using sensor data about pedestrians and vehicles as a mediator to select and control ad display. This intermediary enables precise measurement of ad exposure and effectiveness while maintaining prominent physical visibility.
4Adaptability or versatility
If targeted advertisements are selected based on sensor data and user profiles, then advertising relevance is improved, but system complexity increases due to integration of multiple sensors and data processing requirements
Solution Approach 1:
The system uses the autonomous vehicle's existing sensor suite (designed for navigation and safety) for dual purposes: both vehicle operation and advertising target identification. This multi-functionality approach leverages already-present sensors to detect pedestrians, vehicles, and environmental context, thereby improving ad targeting accuracy without proportionally increasing system complexity.
Solution Approach 2:
The advertising system merges with the autonomous vehicle's existing sensor data processing and control systems rather than operating as a separate complex subsystem. By integrating ad selection logic with the vehicle's navigation and environmental awareness functions, the system achieves accurate targeting while minimizing additional complexity through shared infrastructure.
Data Source
AI summary
Systems and methods for targeted advertisements displayed on a vehicle. A dynamic advertising platform leverages various ridehail service modalities to present targeted advertisements to users and bystanders. The modalities can include ridehail applications, external vehicle screens, interior vehicle screens, and other in-car experience formats. The targeted advertisements can be selected based on various factors, which can be personalized based on the user as well as based on the advertising business's preferences.