Vehicle-Mounted Mobile Advertising with Relative-Position Interaction
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Solution Overview
Problem
Existing wireless communication systems, particularly 5G NR, lack effective methods for personalized and engaging mobile advertising that consider user location and orientation, and do not adequately ensure user safety during interactions with advertisements.
Innovation Solution
A vehicle-mounted system that detects relative location and orientation of users, enables interactive advertisements through user input or gesture recognition, and adapts or disables interactions based on safety conditions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If interactive advertising is implemented based on user location and orientation detection, then advertising personalization and engagement are improved, but user safety may be compromised
Solution Approach 1:
The system applies preliminary anti-action by detecting safety conditions (such as user proximity to vehicle, environmental factors, or potential hazards) before enabling interactive advertising. When unsafe conditions are detected, the system preemptively disables interaction features, preventing potential harm before it occurs. This resolves the contradiction by prioritizing safety over personalization when conditions are unsafe, while maintaining personalization when safety is ensured.
Solution Approach 2:
The advertising system dynamically adjusts its behavior based on real-time safety condition assessments. The interaction enabled/disabled state changes dynamically according to detected conditions, allowing the system to adapt between personalization mode and safety protection mode. This dynamic adjustment resolves the contradiction by making safety a variable constraint rather than a fixed limitation.
2Productivity
If real-time user location and orientation detection is performed, then advertising engagement is improved, but system complexity increases
Solution Approach 1:
The system leverages existing multi-functional sensors and processing capabilities already present in vehicles and mobile devices. Location detection uses standard GPS or cellular-based positioning, while orientation detection utilizes existing compass or screen orientation APIs. By making these components serve dual purposes (safety monitoring and advertising personalization), the system avoids adding separate dedicated systems, thus reducing overall complexity while maintaining engagement capabilities.
Solution Approach 2:
Mobile devices and vehicles perform self-service by utilizing their own built-in sensors and processing units to detect location and orientation without requiring external specialized equipment. The device's own hardware serves the advertising function, eliminating the need for additional complex external systems and reducing overall system complexity.
3Adaptability or versatility
If interactive message modification based on user input is enabled, then advertising effectiveness is improved, but response time increases
Solution Approach 1:
The system performs preliminary action by pre-configuring multiple advertisement messages and preparing modification templates in advance. When a user interacts with the advertisement, the system can quickly select from pre-prepared modifications rather than generating responses from scratch in real-time. This reduces response time while maintaining effectiveness, as the pre-prepared modifications are optimized for various user scenarios.
Solution Approach 2:
The system applies partial action by modifying only the necessary portions of the advertisement message rather than regenerating the entire message. When users provide input, the system identifies and modifies specific elements (such as product information, timing, or location details) while keeping the core advertisement structure intact. This partial modification approach significantly reduces processing time compared to complete message regeneration.
Data Source
AI summary
Aspects presented herein may enable interactions between advertisements and users based on relative positioning measurements and gesture recognition of the users. In one aspect, a UE detects at least one of a relative location or a relative orientation of at least one target with respect to the UE. The UE outputs, via at least one display associated with the UE, at least one message in a set of messages based on the detected relative location or the detected relative orientation of the at least one target. The UE obtains, from the at least one target or a device associated with the at least one target, an indication to interact with the at least one message. The UE performs, based on the indication, at least one of a modification of the at least one message or a transmission of a response for the device associated with the at least one target.