Vehicle AR Navigation Coupon Display for Low-Distraction Driving
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Solution Overview
Problem
Existing navigation devices linked to vehicles struggle to provide augmented reality (AR) digital signage similar to real signboards on a driving image, limiting the ability to display multiple advertisements at various points of interest and efficiently deliver coupon information to drivers without interfering with driving operations.
Innovation Solution
A vehicle-linked navigation device that communicates with an AR platform to associate map information with coupon information, filters data based on vehicle sensing data, and renders AR coupons in real-time, allowing drivers to download coupons automatically when approaching relevant locations, enhancing user experience and safety.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If AR coupon information is displayed on the driving image, then coupon delivery capability is improved, but driver distraction and safety risks increase
Solution Approach 1:
The patent applies local quality by positioning AR coupon information in specific peripheral regions of the driving image rather than centrally, and by adjusting display parameters such as transparency and size based on vehicle speed and driver attention state. This ensures coupon information is delivered effectively while minimizing interference with the driver's primary focus on the road.
Solution Approach 2:
The system dynamically adjusts AR coupon display characteristics in real-time based on driving conditions, vehicle speed, and detected driver attention levels. The coupon information is automatically hidden or dimmed when the driver's attention is compromised, creating a dynamic balance between marketing effectiveness and driving safety.
2Loss of information
If multiple AR digital signages are displayed at various POIs, then information coverage is improved, but system complexity increases
Solution Approach 1:
The patent segments the AR information display system into modular components, with each POI having its own dedicated AR signage element. This allows multiple independent coupon information displays at different locations without creating a monolithic complex system, enabling scalable information coverage while maintaining manageable system architecture.
3Productivity
If AR coupon information is continuously displayed, then coupon acquisition opportunity is improved, but information overload increases
Solution Approach 1:
The system implements periodic action by displaying AR coupon information in timed intervals rather than continuously, synchronizing display activation with relevant driving moments and POI approach events. This rhythmic display pattern maintains coupon acquisition opportunities while preventing constant visual stimulation that would lead to driver information overload and distraction.
Data Source
AI summary
Disclosed are a navigation device linked to a vehicle, an augmented reality (AR) platform apparatus, an AR platform system including the same, and an operating method thereof. The navigation device linked to the vehicle may operate to present an AR coupon in a driving image acquired through a vision sensor of the vehicle and to download a coupon corresponding to the AR coupon when the vehicle passes through a physical location corresponding to a display area where the AR coupon is displayed. By providing coupon information filtered based on user information and/or sensing data of the vehicle as an AR coupon in the driving image of the vehicle, it is possible to intuitively provide coupon information useful and suitable for a driver.