Vehicle Media Audio Fingerprinting for Ad-Linked Navigation

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Solution Overview

Problem

Vehicle-based media systems often lack the ability to provide additional information about advertisements received via radio broadcasts, as visual information is not always encoded in the signal, limiting occupant engagement and opportunities for interaction with the advertised businesses.

Innovation Solution

The system identifies audio fingerprints of advertisements and uses location data from a navigation system to select and perform navigation-related actions, such as displaying directions to the advertised location, enhancing occupant interaction with the advertisement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the vehicle media system continuously monitors user behavior and vehicle operation data to identify conversion opportunities, then the system can trigger targeted media content and navigation actions, but the system complexity and data processing requirements increase

Engineering Contradiction:
ImproveAbility to trigger targeted media content and navigation actionsVSAvoidSystem complexity and data processing requirements
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system divides the complex monitoring and triggering process into separate modules: a behavior monitoring module that collects data, a conversion opportunity identification module that analyzes patterns, and a content triggering module that executes actions. This segmentation allows each module to specialize in specific tasks, reducing overall system complexity while maintaining adaptability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system introduces an intermediary processing layer that sits between raw data collection and action execution. This intermediary layer processes and interprets behavior data to identify conversion opportunities, acting as a mediator that translates complex raw data into simplified trigger conditions for media content and navigation actions.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If the system triggers media content and navigation actions based on real-time behavior analysis, then user engagement and conversion rates improve, but the response time and processing speed requirements increase

Engineering Contradiction:
ImproveConversion rate and user engagementVSAvoidResponse time and processing speed
Core Design Contradiction:
ProductivityVSSpeed

Solution Approach 1:

The system performs preliminary analysis of user behavior patterns and pre-identifies potential conversion opportunities before they fully materialize. By anticipating user intent and preparing appropriate media content and navigation actions in advance, the system can trigger responses quickly when conversion opportunities are confirmed, maintaining both high engagement and fast response times.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system dynamically adjusts processing parameters such as data sampling rates, analysis depth, and trigger sensitivity based on current driving conditions and user context. This allows the system to optimize the balance between thorough analysis and rapid response, processing more data when time permits and reducing processing load when quick responses are critical.

Inventive Principle:
Principle #35Parameter changes

3Measurement precision

If the system integrates multiple data sources including telematics, media player, and navigation system, then the accuracy of conversion opportunity identification improves, but the integration complexity and communication overhead increase

Engineering Contradiction:
ImproveAccuracy of conversion opportunity identificationVSAvoidIntegration complexity and communication overhead
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system implements a universal data interface layer that standardizes communication between different data sources (telematics, media player, navigation system). This multi-functional interface handles various data types and communication protocols uniformly, reducing integration complexity while enabling accurate identification of conversion opportunities through comprehensive data analysis.

Inventive Principle:
Principle #6Universality (Multi-functionality)

4Adaptability or versatility

If the system provides detailed behavior monitoring and targeted content delivery, then user personalization and engagement improve, but user privacy concerns and data security requirements increase

Engineering Contradiction:
ImproveUser personalization capabilityVSAvoidUser privacy concerns and data security risks
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The system applies different levels of data processing and privacy protection to different types of information. Sensitive personal data receives higher levels of protection and anonymization, while less sensitive operational data can be processed more openly. This local quality approach allows personalized content delivery while minimizing privacy intrusion through selective data handling.

Inventive Principle:
Principle #3Local quality

Data Source

PatentEP3829934B1Vehicle-based media system with audio ad and navigation-related action synchronization feature
Publication Date: 2026.04.08 GRACENOTE INC
  • EP3829934B1 patent drawingFigure 1
  • EP3829934B1 patent drawingFigure 2A
  • EP3829934B1 patent drawingFigure 2B

AI summary

In one aspect, an example method to he performed by a vehicle-based media system includes (a) receiving audio content: (b) causing one or more speakers to output the received audio content; (c) using a microphone of the vehicle-based media system to capture the output audio content; (d) identifying reference audio content that has at least a threshold extent of similarity with the captured audio content: (e) identifying a geographic location associated with the identified reference audio content: and (i) based at least on the identified geographic location associated with the identified reference audio content, outputting, via the user interface of the vehicle-based media system, a prompt to navigate to the identified geographic location.