Vehicle Badge Three-Dimensional Optical Effect Design
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Solution Overview
Problem
Existing showcase display badges on vehicles lack a three-dimensional appearance and enhanced visual appeal, which can make them appear less attractive and less prominent.
Innovation Solution
A showcase display badge design featuring a bezel, a transparent front lens, and a rear lens with a reflective medium at its surface, creating a three-dimensional effect by sandwiching a graphic assembly between the lenses and using curvature to provide optical magnification and shadow effects.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Shape
If a traditional flat badge design is used, then the manufacturing is simple, but the visual appeal and three-dimensional appearance are insufficient
Solution Approach 1:
The patent transitions from a flat two-dimensional badge design to a three-dimensional structure by introducing a recessed cavity that houses the graphic assembly. This dimensional change creates depth and visual interest while maintaining a relatively simple overall structure that can be manufactured using conventional techniques.
Solution Approach 2:
The badge is segmented into distinct functional components: a bezel structure, a recessed cavity, a graphic assembly, and a protective cover. This segmentation allows each component to be optimized independently for its specific function while contributing to the overall three-dimensional appearance and visual appeal.
2Reliability
If a transparent cover is added to protect the graphic assembly, then the protection is improved, but the visual clarity and upscale appearance may be compromised
Solution Approach 1:
The protective cover is designed to be substantially transparent, allowing light to pass through with minimal interference. This transparency maintains visual clarity and enables the graphic assembly to be clearly viewed while still providing the necessary protection against environmental factors.
3Shape
If the graphic assembly is made more prominent with additional features, then the visual appeal is enhanced, but the manufacturing complexity increases
Solution Approach 1:
Multiple functional features are merged into a unified recessed cavity structure. The cavity simultaneously provides protection for the graphic assembly, creates the three-dimensional appearance, and serves as the housing for the entire badge components. This consolidation enhances visual appeal while maintaining ease of manufacture through a single integrated structural element.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The design enhances the visual appeal of the badge by creating a three-dimensional image of the graphic assembly, providing a more upscale and attractive display on vehicles.
Implementation Method 1
A reflective medium is located at the rear surface of the rear lens
Implementation Method 2
a rear lens providing a three-dimensional appearance of the graphic assembly
Data Source
AI summary
A vehicle showcase display badge is provided which includes a bezel, a substantially transparent front lens, and a rear lens comprising a light transparent front surface and a colored reflective rear surface. The badge also includes a graphic assembly disposed between the front lens and the rear lens, wherein the rear lens provides a three-dimensional appearance of the graphic assembly. The badge further includes an attachment for attaching the badge to a vehicle such that the graphic assembly is viewable. One or more curved surfaces may be employed on the rear lens to provide a shadow effect. One or more of the lenses may be overmolded.