In-Vehicle Biometric Sensing for Real-Time Stimulus Response Analysis
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current systems lack the capability to effectively analyze and monetize biometric data from vehicle occupants to assess the impact of stimuli, such as advertisements, in real-time and at a large scale, which is crucial for targeted marketing and market research.
Innovation Solution
A system comprising sensors and a controller within vehicles that collect and transmit biometric data to a server for analysis, allowing for the synchronization of data from multiple vehicles to determine the effect of stimuli on occupants, providing valuable market analytics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If biometric data is collected from multiple vehicles and aggregated for analysis, then the quantity and quality of market analytics data is improved, but the system complexity and data processing requirements increase
Solution Approach 1:
The system segments data collection and processing across multiple independent vehicles, with each vehicle having its own sensors and controller that independently collect and pre-process biometric data. This distributed segmentation allows the system to handle large quantities of data from many vehicles without requiring a single complex centralized processing unit, thereby managing system complexity while increasing data quantity.
Solution Approach 2:
A server acts as an intermediary that receives, aggregates, and analyzes biometric data from multiple vehicles. This intermediary component centralizes the complex analysis functions while keeping individual vehicle systems relatively simple, allowing the system to process large volumes of data without proportionally increasing complexity at each node.
2Speed
If real-time biometric analysis is performed to assess stimulus effects, then the speed and responsiveness of market analytics is improved, but the computational resources and processing power required increase
Solution Approach 1:
The system performs preliminary data collection and preparation at the vehicle level before transmission to the server. Biometric data is continuously collected and pre-processed in real-time at the source, so that when data reaches the analysis server, it is already organized and ready for immediate analysis, reducing the computational burden and enabling faster real-time assessment of stimulus effects.
Solution Approach 2:
Each vehicle's controller independently manages its own biometric data collection, processing, and transmission without requiring constant external intervention. This self-service approach at the vehicle level reduces the real-time computational burden on centralized systems, allowing faster local response while conserving overall computational resources.
Data Source
AI summary
In at least one embodiment, a system for assessing biometric information for an occupant in a vehicle is provided. The system includes a plurality of sensors and a controller. The plurality of sensors is positioned about a main cabin of the vehicle and being configured to provide the biometric information for the occupant in response to a stimulus and to transmit a first signal indicative of the biometric information. The controller is positioned in the vehicle and is configured to activate the stimulus in the vehicle and to receive the biometric information after the stimulus has been activated. The controller is further configured to transmit the biometric information to at least one of another controller in the vehicle or to a server that is remote from the vehicle to assess the biometric information to determine the effect of the stimulus on the occupant.


