In-Vehicle Biometric Sensing for Stimulus Response Analytics
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Solution Overview
Problem
Existing systems lack the capability to effectively assess and analyze biometric information from vehicle occupants in response to various stimuli, such as advertisements, to determine their impact and effectiveness.
Innovation Solution
A system comprising sensors and a controller within vehicles, which collect and transmit biometric data to a server for deep analytics, allowing for the assessment of occupant responses to stimuli and providing insights for advertisers and businesses.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If biometric sensors are deployed in vehicles to collect occupant data, then the quantity and quality of biometric information is improved, but the complexity of the system increases
Solution Approach 1:
The system segments biometric data collection into multiple independent sensor types (heart rate, respiration, skin conductance, temperature) that can be independently selected and activated based on specific assessment needs, reducing overall system complexity while maintaining comprehensive data collection capability
Solution Approach 2:
The controller is designed to perform multiple functions: activating stimuli, collecting biometric responses, processing data, and generating assessments. This multi-functional approach consolidates what would otherwise require separate systems into a single integrated unit, managing complexity while enhancing information collection
2Measurement precision
If deep analytics processing is performed on biometric data, then the precision of stimulus effect assessment is improved, but the computational resources and time required increase
Solution Approach 1:
The system performs preliminary processing of biometric data by normalizing and organizing raw sensor readings into standardized formats before detailed analytics. This preliminary preparation reduces the computational burden during actual assessment processing, maintaining precision while reducing time loss
Solution Approach 2:
The system incorporates feedback mechanisms where assessment results are continuously refined based on accumulated data patterns. As more biometric data is collected and processed, the system's assessment algorithms become increasingly precise without requiring proportionally increased processing time for each additional assessment
Data Source
AI summary
In at least one embodiment, a system for assessing biometric information for an occupant in a vehicle is provided. The system includes a plurality of sensors and a controller. The plurality of sensors is positioned about a main cabin of the vehicle and being configured to provide the biometric information for the occupant in response to a stimulus and to transmit a first signal indicative of the biometric information. The controller is positioned in the vehicle and is configured to activate the stimulus in the vehicle and to receive the biometric information after the stimulus has been activated. The controller is further configured to transmit the biometric information to at least one of another controller in the vehicle or to a server that is remote from the vehicle to assess the biometric information to determine the effect of the stimulus on the occupant.