Vehicle Content Recommendation Using Cognitive State Analysis

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Solution Overview

Problem

Travelers experience varied cognitive states during vehicle travel, leading to boredom, distraction, and increased risk of accidents, as existing technologies fail to effectively manage and adapt content recommendations to individual mental states.

Innovation Solution

A system that uses in-vehicle imaging devices and sensors to analyze facial data and physiological information, correlating cognitive states with content ingestion history to recommend audio or video selections, thereby adjusting the mental state of occupants.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If content recommendations are provided to vehicle occupants, then travel experience and engagement are improved, but cognitive load and distraction may increase

Engineering Contradiction:
Improvetravel experienceVSAvoiddistraction
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The system continuously monitors the occupant's cognitive state through imaging devices and sensors, using this feedback to dynamically adjust content recommendations. This closed-loop approach ensures content is provided when beneficial and withheld when it would cause excessive distraction, resolving the contradiction between improving travel experience and preventing harmful distraction.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The content recommendation system transitions from a static approach to a dynamic one, where recommendations are adjusted in real-time based on the occupant's changing cognitive state. The system adapts its behavior continuously, providing content during periods of low engagement while reducing or eliminating content when cognitive load approaches problematic levels.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If the system continuously monitors cognitive state through imaging devices, then personalized content recommendations are improved, but privacy concerns and system complexity increase

Engineering Contradiction:
Improvepersonalized content recommendationsVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The imaging devices and sensors serve multiple functions: they monitor cognitive state for content recommendations, ensure driver attention and safety, and potentially other vehicle functions. This multi-functionality justifies the system complexity by providing multiple benefits from the same hardware infrastructure, reducing the net increase in complexity while maintaining high adaptability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Productivity

If the system adjusts content based on real-time cognitive state analysis, then occupant engagement is improved, but processing requirements and energy consumption increase

Engineering Contradiction:
Improveoccupant engagementVSAvoidenergy consumption
Core Design Contradiction:
ProductivityVSUse of energy by moving object

Solution Approach 1:

The system applies partial action by selectively analyzing cognitive state data only when content recommendation decisions are needed, rather than continuously processing all data streams at full capacity. This approach maintains high occupant engagement through timely recommendations while reducing overall processing requirements and energy consumption by avoiding unnecessary continuous analysis at maximum intensity.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS10897650B2Vehicle content recommendation using cognitive states
Publication Date: 2021.01.19 AFFECTIVA
  • US10897650B2 patent drawing
  • US10897650B2 patent drawing
  • US10897650B2 patent drawing

AI summary

Content manipulation uses cognitive states for vehicle content recommendation. Images are obtained of a vehicle occupant using imaging devices within a vehicle. The one or more images include facial data of the vehicle occupant. A content ingestion history of the vehicle occupant is obtained, where the content ingestion history includes one or more audio or video selections. A first computing device is used to analyze the one or more images to determine a cognitive state of the vehicle occupant. The cognitive state is correlated to the content ingestion history using a second computing device. One or more further audio or video selections are recommended to the vehicle occupant, based on the cognitive state, the content ingestion history, and the correlating. The analyzing can be compared with additional analyzing performed on additional vehicle occupants. The additional vehicle occupants can be in the same vehicle as the first occupant or different vehicles.