Vehicle-Based Content Output Systems for Dynamic Roadside Display Customization
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing roadside displays lack the ability to customize content effectively based on vehicle and individual characteristics, driving data, and user interests, often being non-digital or poorly positioned for optimal content delivery.
Innovation Solution
A system that collects and analyzes telematics data from various sources, including on-board vehicle devices and mobile applications, to determine and provide customized content on electronic roadside displays, mobile devices, and other digital platforms, using real-time auctions to select targeted advertisements and messages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If roadside displays use traditional non-digital formats (wooden and metal signs and billboards), then manufacturing and installation are simple, but content customization based on user characteristics and driving data is impossible
Solution Approach 1:
The patent replaces traditional mechanical roadside displays (wooden and metal signs) with electronic display systems that can dynamically present customized content. The electronic display device receives and processes digital content based on vehicle characteristics, individual characteristics, and driving data, eliminating the need for physical reconfiguration of traditional displays.
Solution Approach 2:
The patent implements dynamic content delivery where the display system can change content in real-time based on incoming data about vehicles and drivers. The system adapts content presentation according to individual characteristics, vehicle type, and driving behavior patterns, transforming static displays into dynamic, responsive information delivery systems.
2Productivity
If electronic roadside displays are installed at fixed locations, then installation is straightforward, but optimal content delivery to specific vehicles cannot be achieved
Solution Approach 1:
The patent implements a feedback mechanism where the system receives data about vehicles approaching or at the display location, analyzes individual and vehicle characteristics, and uses this information to select and deliver appropriate content. The system continuously monitors and adjusts content delivery based on real-time data about driver behavior, vehicle type, and contextual factors.
Solution Approach 2:
The patent performs preliminary analysis of vehicle and individual characteristics before content delivery. The system pre-processes data about drivers and vehicles to determine preferences, behavior patterns, and relevant content categories, enabling optimized content selection and delivery timing before the vehicle reaches the display location.
3Loss of information
If multiple data sources are integrated for personalized content delivery, then content relevance and user engagement improve, but system complexity and data processing requirements increase
Solution Approach 1:
The patent creates a universal content delivery system that handles multiple data sources (vehicle characteristics, individual characteristics, driving data) through a single integrated platform. The electronic display system and associated processing infrastructure serve multiple functions: data reception, analysis, content selection, and delivery, eliminating the need for separate specialized systems for each data type.
Data Source
AI summary
Electronic display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers and/or networks, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, driving behavior and patterns, telematics data, and the like. Vehicle and individual characteristics and/or telematics data may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, telematics devices, and/or other data sources, including software applications. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, telematics data, and the like, content, such as digital display content or audio content, may be determined for output on various devices, such as electronic roadside displays to be viewable by the approaching vehicles, and/or other devices to be accessible by associated individuals via the other devices. Various techniques may be used to determine customized content. Additionally, certain systems may be interactive to allow user responses and follow-up content via on-board vehicle devices or other user devices.