Vehicle Content Switching Using Stop-State Detection and Preset Timing
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Solution Overview
Problem
Existing content providing methods require estimating the stopping time of a vehicle to deliver advertisement content, which is inefficient and may not account for passenger experience.
Innovation Solution
An information processing device that determines whether a vehicle is traveling or stopped and switches between advertisement and non-advertisement content based on predefined suspension time periods, without estimating stop time, to enhance passenger experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If the estimated stopping time period is calculated to deliver advertisement content, then the advertisement content can be delivered within the stopping period, but the system complexity increases due to the need for time estimation calculations
Solution Approach 1:
The patent extracts the time estimation calculation from the content delivery system by using a predetermined suspension time period stored in advance. Instead of calculating estimated stopping time dynamically, the system uses pre-defined time thresholds to determine when to suspend non-advertisement content and play advertisement content, thereby eliminating complex real-time calculations while maintaining effective advertisement delivery during vehicle stops
Solution Approach 2:
The system performs preliminary action by storing suspension time periods in advance before the vehicle stops. The predetermined time thresholds are prepared beforehand, allowing the system to make immediate content switching decisions when stop conditions are met, without needing to perform complex real-time time estimation calculations
2Device complexity
If the vehicle stop time is not estimated, then the system complexity is reduced, but the ability to deliver advertisement content during stops is compromised
Solution Approach 1:
The patent uses simple, pre-defined suspension time period thresholds instead of complex time estimation algorithms. These predetermined time values act as simple, easily stored parameters that enable effective advertisement delivery without requiring sophisticated calculation systems, embodying the principle of using simple substitutes for complex solutions
Solution Approach 2:
The system changes the approach from dynamic time estimation to using predetermined time period parameters. By storing suspension time periods in advance and comparing actual elapsed time against these fixed thresholds, the system maintains advertisement delivery effectiveness while avoiding complex real-time calculations
3Ease of operation
If non-advertisement content is suspended and advertisement content is started during vehicle stops, then passenger experience is improved, but the content delivery control complexity increases
Solution Approach 1:
The system implements dynamic content switching based on vehicle stop conditions and elapsed time. The content delivery adapts to changing vehicle states by automatically suspending non-advertisement content and playing advertisement content when appropriate, creating a responsive system that improves passenger experience without requiring complex manual control
Data Source
AI summary
An information processing device suspends provision of non-advertisement content and starts provision of advertisement content, in a case where (a) a first determining section determines that a traveling body has stopped traveling while the non-advertisement content is being provided and (b) a second determining section determines to permit suspension of provision of the non-advertisement content.