Vehicle Occupant Data Analysis for Personalized Function Recommendations

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Solution Overview

Problem

Existing vehicle systems lack the ability to analyze data from occupant devices to provide personalized and context-aware vehicle-related functionality, leading to suboptimal user experiences and inefficient utilization of vehicle amenities.

Innovation Solution

A system and method that analyzes data from occupant devices to determine preferences and conditions, enabling the notification of tailored vehicle functionality such as targeted advertising, personalized marketing, and enhanced vehicle features based on occupant-specific data analysis.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If vehicle systems provide generic functionality without analyzing occupant data, then system complexity is reduced, but user experience and personalization are degraded

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary data collection and analysis by analyzing content on occupant devices before providing recommendations. This advance processing enables personalized functionality to be offered proactively rather than reactively, improving adaptability while managing complexity through structured pre-processing

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system introduces an intermediary processing layer that analyzes occupant device content and translates it into personalized functionality recommendations. This intermediary component bridges the gap between raw occupant data and tailored vehicle features, enabling personalization without requiring direct complex interactions between all system components

Inventive Principle:
Principle #24Intermediary (Mediator)

2Measurement precision

If vehicle systems continuously monitor and analyze occupant device content, then personalization accuracy is improved, but data processing time and computational resources increase

Engineering Contradiction:
Improveoccupant preference detection accuracyVSAvoiddata processing time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system applies partial analysis by focusing on specific content types and occupancy scenarios rather than continuously analyzing all device content. This selective approach maintains high detection accuracy for relevant occupant preferences while reducing unnecessary data processing time and computational overhead

Inventive Principle:
Principle #16Partial or excessive action

Solution Approach 2:

The system implements feedback mechanisms where occupancy detection results are used to dynamically adjust the level and type of content analysis performed. When occupancy conditions change or specific preferences are identified, the system adapts its analysis depth, improving accuracy when needed while minimizing processing time during routine conditions

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS12600237B2Recommended vehicle-related functionality
Publication Date: 2026.04.14 TOYOTA CONNECTED NORTH AMERICA INC
  • US12600237B2 patent drawing
  • US12600237B2 patent drawing
  • US12600237B2 patent drawing

AI summary

An example operation includes one or more of analyzing data related to content being delivered to occupant devices in a vehicle; and notifying the devices of additional functionality related to the vehicle based on the analyzing.