Vehicle Decorative Assembly With LCD Optical Modulation

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Solution Overview

Problem

Existing vehicle exterior designs face challenges in balancing aesthetic appeal, regulatory compliance, and manufacturing complexity while maintaining cost-effectiveness.

Innovation Solution

A decorative assembly incorporating a transparent main board structure and a liquid crystal panel with specific surface orientations, allowing for both reflective and transparent modes, enhances aesthetic appeal and simplifies manufacturing by optimizing optical design and reducing complexity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Shape

If a complex vehicle exterior design is used to enhance aesthetic appeal and recognition, then the aesthetic quality improves, but the manufacturing complexity and cost increase

Engineering Contradiction:
Improveaesthetic appealVSAvoidmanufacturing complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The patent combines the decorative function and the regulatory compliance function into a single integrated vehicle exterior component. The transparent main board structure serves both as the structural element and as the substrate for the liquid crystal display, eliminating the need for separate decorative panels and compliance markers, thus reducing manufacturing complexity while maintaining aesthetic appeal

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The vehicle exterior component is designed to perform multiple functions simultaneously: it provides structural support, displays regulatory compliance information through the liquid crystal panel, and maintains aesthetic appeal through its transparent design. This multi-functionality reduces the overall number of components needed, simplifying manufacturing while achieving both aesthetic and regulatory goals

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If traditional vehicle exterior components are used to meet traffic regulations, then regulatory compliance is achieved, but aesthetic appeal and recognition are reduced

Engineering Contradiction:
Improveregulatory complianceVSAvoidaesthetic appeal
Core Design Contradiction:
ReliabilityVSShape

Solution Approach 1:

The liquid crystal panel is configured to display different visual states - it can show specific patterns or colors to indicate regulatory compliance (such as showing a logo or text) while maintaining overall transparency to preserve aesthetic appeal. The ability to change its optical properties allows the component to meet regulatory requirements without permanently compromising the vehicle's design

Inventive Principle:
Principle #32Color changes

Solution Approach 2:

The liquid crystal display provides dynamic control over the visual information displayed on the vehicle exterior. The display can be activated or deactivated, or changed to show different information, allowing the vehicle to meet regulatory compliance requirements when needed while maintaining aesthetic appeal at other times, thus resolving the contradiction between reliability and appearance

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If multiple separate components are used for vehicle exterior decoration and compliance marking, then functional requirements are met, but manufacturing cost and complexity increase

Engineering Contradiction:
Improvefunctional requirementsVSAvoidmanufacturing cost
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The patent merges the decorative panel and the compliance marking device into a single integrated component. The liquid crystal panel is directly mounted on or integrated with the transparent main board structure, eliminating the need for separate decorative panels, mounting hardware, and compliance markers. This integration reduces the number of manufacturing steps, lowers material costs, and simplifies assembly while still meeting all functional requirements for both decoration and regulatory compliance

Inventive Principle:
Principle #5Merging (Combining)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution improves manufacturing yield and reliability, maintains undistorted image quality, and enhances vehicle recognition and aesthetic appeal while complying with traffic regulations and reducing costs.

Implementation Method 1

The liquid crystal panel includes a first liquid crystal surface and a second liquid crystal surface, wherein the first liquid crystal surface and the second liquid crystal surface are relatively disposed

Methodology Applied
Scientific EffectLiquid crystal optical modulation: Liquid Crystals

Implementation Method 2

allowing for both reflective and transparent modes

Methodology Applied
Scientific EffectLight reflection: Reflection

Data Source

PatentUS20250362000A1Decorative assembly and vehicle
Publication Date: 2025.11.27 IRIS OPTRONICS INC
  • US20250362000A1 patent drawing
  • US20250362000A1 patent drawing
  • US20250362000A1 patent drawing

AI summary

A decorative assembly includes a main board structure and a liquid crystal panel. The main board structure is transparent and includes a first main board surface and a second main board surface. The liquid crystal panel includes a first liquid crystal surface and a second liquid crystal surface, and the first liquid crystal surface is connected to at least one portion of the second main board surface. The liquid crystal panel is in a flat plate shape or only bends along a first direction.