Vehicle Customization via Digital Context Adaptation
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Solution Overview
Problem
Current vehicle customization methods are limited to physical objects and do not allow for dynamic changes based on context or occupant preferences, lacking a holistic and connected experience.
Innovation Solution
The integration of in-vehicle infotainment systems with sensors, lighting, and projection units to create customizable themes that adapt to vehicular context, allowing for digital customization without altering physical artifacts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If physical objects (seat covers, stickers, chrome edging) are used for customization, then the vehicle interior can be personalized, but the customization is static and cannot adapt to changing contexts or occupant preferences
Solution Approach 1:
The patent implements dynamic customization by replacing static physical objects with digital content that can change in real-time based on vehicle context (time of day, location, speed) and occupant preferences. The head-up display and audio system dynamically adjust content without physical reconfiguration, resolving the contradiction between adaptability and complexity.
Solution Approach 2:
The patent substitutes mechanical/physical customization elements (seat covers, chrome edging, stickers) with electronic/digital customization mechanisms. The infotainment system and head-up display use software-based personalization instead of physical modifications, achieving high adaptability while maintaining system simplicity.
2Adaptability or versatility
If multiple physical customization components are installed (seat covers, steering wheel covers, carpeting, pillows, stickers, chrome edging), then personalization options increase, but the system becomes more complex and harder to modify
Solution Approach 1:
The patent implements a universal digital platform that can deliver multiple personalization functions through a single integrated system. The infotainment system and head-up display can present different customization themes (sports, nature, city) and content types (visual, audio) without requiring separate physical components for each, reducing complexity while maintaining versatility.
Solution Approach 2:
The patent uses digital copies and representations (visual displays, audio streams) instead of physical objects to convey customization themes. Rather than installing physical nature-themed decor, the system displays digital nature imagery and sounds, achieving personalization with minimal physical components.
3Adaptability or versatility
If physical objects are used to maintain connection to family (talismans, memorabilia, pictures), then emotional connection is established, but these objects remain static and do not provide dynamic engagement
Solution Approach 1:
The patent implements feedback loops where the system continuously monitors vehicle context (location, time, speed) and occupant state, then dynamically adjusts content delivery to maintain meaningful connection. The head-up display and audio system adapt in real-time based on sensed conditions, preventing loss of contextual information and keeping engagement active rather than static.
Solution Approach 2:
The patent transforms static memorabilia and talismans into dynamic digital experiences that evolve with vehicle context. Family photos and messages are presented through the head-up display and audio system with dynamic adjustments based on time of day, location, and driving conditions, maintaining emotional connection while adding adaptability.
Data Source
AI summary
Devices, systems, and techniques are provided for customization a vehicle and the interior thereof. The customization can be based at least on customization themes associated with an occupant of the vehicle and/or the vehicle. In addition or in the alternative, the customization can be based at least on vehicular context of the occupants and the vehicle. A specific customization can be effected in response to a change in context of vehicle, and thus the vehicle can be dynamically customized in response to a specific vehicular context as the context is realized. The customization themes can integrate with an in-vehicle infotainment (IVI) system and/or one or more of in-cabin lighting, projection or other rendering features, or data streams. Customization can be accomplished via configuration of one or more customization components comprising sensors, rendering units, lighting fixtures, or control components.