Vehicle Display Control Based on Nearby Autonomous Driving Levels
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Solution Overview
Problem
Existing vehicle display systems may distract drivers of surrounding vehicles, affecting their driving, despite providing effective advertisements.
Innovation Solution
A vehicle display device that adjusts display content based on the autonomous driving level of surrounding vehicles, using sensors and communication to determine the degree of manual driving, and adjusts the content to minimize distraction while maintaining advertisement effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If display contents are shown on the display unit to improve advertisement effectiveness, then the advertising impact is improved, but the driving safety of other vehicles deteriorates due to driver distraction
Solution Approach 1:
The display unit dynamically adjusts its operation based on the detected driving state of surrounding vehicles. When a vehicle in autonomous driving mode is detected, the display unit displays advertisement content. When a manually driven vehicle is detected, the display unit stops or reduces display to avoid distracting the driver, thus resolving the contradiction between advertisement effectiveness and driving safety
Solution Approach 2:
The system uses sensors to detect the driving state of surrounding vehicles and feeds this information back to the control unit. Based on this feedback, the control unit adjusts the display unit's operation in real-time, enabling the system to adaptively balance advertisement effectiveness with driving safety by responding to the actual driving conditions of other vehicles
2Productivity
If the display unit continuously shows advertisement content to maximize advertising impact, then the advertisement effectiveness is improved, but the risk of affecting driving safety increases
Solution Approach 1:
The display unit transitions between different operational states (displaying content vs. stopping display) based on real-time detection of vehicle driving modes. This dynamic adjustment ensures that advertisements are shown only when safe to do so, maintaining both advertising impact and driving safety reliability
Solution Approach 2:
The system proactively detects the driving state of surrounding vehicles before displaying advertisement content. By identifying manually driven vehicles in advance and preventing display activation, the system avoids potential driver distraction before it occurs, thus preserving driving safety while still enabling effective advertising when conditions are appropriate
Data Source
AI summary
A vehicle display device having a processor that controls a display unit provided in the host vehicle, wherein the processor is configured to execute following processes, generating a display content, causing the display content to display on the display unit visible from at least one other vehicle existing around a host vehicle, determining an autonomous driving level of the other vehicle, adjusting the display content and generating a first display content according to the degree of manual driving included in autonomous driving level, and causing the display unit to display the first display content.