Vehicle Exterior Content Display With Platform-Mediated E-Commerce

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Solution Overview

Problem

Existing vehicle display technologies lack effective e-commerce solutions for transacting and managing content displayed externally, limiting user interaction and profit generation.

Innovation Solution

A system and method for providing e-commerce services through a vehicle control apparatus, enabling content transaction and display management, including user interaction, profit generation, and content brokering via a platform, using a terminal and server interface for content selection, payment, and display on vehicle displays.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If external display technology is used to display content on vehicle exteriors, then user interaction and communication effectiveness are improved, but the ability to transact and manage displayed content is limited

Engineering Contradiction:

Improveuser interactionVSAvoidcontent transaction capability

Core Design Contradiction:

Ease of operationVSAdaptability or versatility

Solution Approach 1:

The vehicle control apparatus is designed to perform multiple functions beyond simple display, including content reception, payment processing, transaction management, and display control. This multi-functional approach enables the system to both display content effectively and manage content transactions, resolving the contradiction between ease of operation and adaptability.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

A platform server acts as an intermediary between content providers and the vehicle control apparatus. The server receives content, manages transactions, processes payments, and delivers content to the vehicle. This intermediary structure enables comprehensive content transaction capabilities while maintaining simple user interaction at the vehicle interface.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Productivity

If a platform brokers content transactions through the vehicle control apparatus, then profit generation and content management are improved, but system complexity increases

Engineering Contradiction:

Improveprofit generationVSAvoidsystem structure

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The platform server serves as a centralized intermediary that handles all complex transaction processing, content management, and payment operations. By concentrating these complex functions in the server rather than the vehicle control apparatus, the system achieves profit generation capabilities while minimizing the complexity of the vehicle-side device.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces complex local processing requirements with centralized cloud-based processing. Instead of requiring the vehicle control apparatus to independently manage content transactions and payments, the system uses networked communication to substitute local mechanical complexity with remote server-based processing.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

3Loss of information

If content is displayed on external vehicle displays, then communication effectiveness and user engagement are improved, but mechanisms for transacting displayed content are lacking

Engineering Contradiction:

Improvecommunication effectivenessVSAvoidcontent transaction mechanism

Core Design Contradiction:

Loss of informationVSAdaptability or versatility

Solution Approach 1:

The vehicle control apparatus is designed with universal functionality to handle both display operations and content transaction operations. It can receive content from multiple sources, process payments through integrated payment modules, and manage displayed content, thereby eliminating the gap between communication effectiveness and transaction capability.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system implements feedback mechanisms where the vehicle control apparatus communicates with the platform server to confirm content delivery, receive transaction status updates, and manage display content based on payment verification. This feedback loop ensures that effective communication is paired with functional transaction capabilities.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS20250307790A1Apparatus for controlling a vehicle, system for providing e-commerce service, and method thereof

Publication Date: 2025.10.02 HYUNDAI MOTOR CO LTD

AI summary

A method for providing an e-commerce service through communication in a terminal of a user who utilizes a vehicle including a vehicle control apparatus and a server of a platform, may include posting, by the server, pieces of content for communication or expression, the pieces of content being uploaded to the server, to the user by the terminal, paying, by the terminal, a price of content selected by a user input among the pieces of posted content, transmitting, by the terminal, a request for obtaining the paid content to the server, providing, by the server, a seller who uploads the paid content with an amount corresponding to a portion or all of the price, transmitting, by the server, the paid content to the vehicle control apparatus, and displaying, by the vehicle control apparatus, the paid content to the outside of the vehicle.