Vehicle Display Control System for Passenger-Preference Video Selection

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Current display technologies in vehicles fail to provide a personalized and immersive video experience for passengers, as they do not consider individual passenger preferences or tastes, leading to discomfort during automated driving or traffic congestion.

Innovation Solution

A display control system that acquires passenger information from terminals and analyzes hobbies and tastes to select and control video content displayed on the vehicle's interior, including live or archived videos of preferred locations, with features like subject protection, movement stabilization, and agent image control based on driving situations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If video is displayed on vehicle interior using conventional display technologies, then video playback function is provided, but passenger personalization and immersion are insufficient

Engineering Contradiction:
Improvepassenger personalizationVSAvoiddisplay system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary analysis of passenger information (images, history data) before video playback to determine preferences and tastes. This advance preparation enables personalized video selection without adding complexity during actual playback, as the specification unit already has pre-processed preference data ready

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The display control device automatically analyzes passenger information and selects videos matching passenger preferences without requiring manual input or selection by the passenger. The system serves itself by autonomously determining personalized content based on accumulated data, eliminating the need for complex user interfaces while achieving personalization

Inventive Principle:
Principle #25Self-service

2Ease of operation

If video is displayed during automated driving, then entertainment function is provided, but passenger discomfort occurs due to lack of engagement

Engineering Contradiction:
Improvepassenger comfortVSAvoidpassenger engagement
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The system uses feedback from passenger information (images, history data, movement patterns) to continuously improve video selection accuracy. By analyzing how passengers interact with the system and what content they prefer, the specification unit refines future selections to better match passenger tastes, thereby maintaining engagement and comfort

Inventive Principle:
Principle #23Feedback

3Productivity

If generic video content is displayed, then simple display control is maintained, but passenger immersion and satisfaction are reduced

Engineering Contradiction:
Improvepassenger satisfactionVSAvoidvideo selection complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

Instead of creating complex new video content, the system copies and selects from existing video resources that match passenger preferences. The specification unit identifies suitable videos from available resources based on analyzed passenger data, avoiding the need for complex content generation while achieving personalized immersion

Inventive Principle:
Principle #26Copying

Data Source

PatentUS10757380B2Display control device, display control method, display device, and mobile device to control display of media content in a mobile object
Publication Date: 2020.08.25 SONY GROUP CORP
  • US10757380B2 patent drawing
  • US10757380B2 patent drawing
  • US10757380B2 patent drawing

AI summary

To automatically select a video of a location matching a hobby or a taste of a passenger, and display the video in a vehicle interior. A display control device includes: an acquisition unit configured to acquire passenger information of a mobile object; a specification unit configured to specify a location suitable for a hobby or a taste of a passenger on the basis of the passenger information; and a control unit configured to control a video displayed in the mobile object on the basis of the specified location. For example, the acquisition unit acquires at least one of an image accumulated in the information terminal or history information of processing executed by the information terminal, as the passenger information, and the specification unit specifies the location on the basis of an analysis result of the image or the history information.