Vehicle Display Control via Occupant Direction-of-View
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Solution Overview
Problem
Current in-vehicle systems fail to provide an effective way for occupants to engage with shopping opportunities outside the vehicle, such as roadside shops or advertisements, due to limitations in user interaction and the need for manual device operation, leading to missed buying and selling opportunities.
Innovation Solution
A media display system that uses augmented and virtual reality techniques, equipped with image sensors to determine the occupant's direction of view and capture surrounding content, allowing for interactive display and real-time video feeds of objects-of-interest, enabling occupants to select and purchase products while driving.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If occupants use hand-held electronic devices to search for objects of interest, then they can gain understanding of products, but they face challenges in operating devices from within the vehicle and lose buying opportunities due to time constraints
Solution Approach 1:
The system automatically detects objects of interest using sensors and cameras, retrieves product information without user initiation, and presents it on the windshield display. This self-service approach eliminates the need for occupants to manually operate devices while searching for product information.
Solution Approach 2:
The system performs preliminary actions by continuously monitoring the environment for objects of interest, pre-fetching product information before the occupant even requests it, and having it ready for immediate display on the windshield, thus eliminating time constraints.
2Loss of information
If occupants physically visit stores to view objects, then they can examine products in detail, but they lose time and miss buying opportunities while moving
Solution Approach 1:
The system creates virtual copies of physical store environments and product displays, presenting them on the windshield display. This allows occupants to view products in detail without physically visiting stores, saving time while maintaining product examination capability.
Solution Approach 2:
The system transitions the shopping experience from the physical dimension (visiting stores) to the digital dimension (windshield display), allowing product viewing to occur in a different spatial and temporal context that eliminates travel time.
3Loss of information
If the system displays all surrounding objects, then complete information is provided, but the display becomes overwhelming and difficult to navigate
Solution Approach 1:
The system applies local quality by providing detailed product information specifically at the location where the occupant's attention is focused (the detected object of interest), rather than uniformly displaying all information. This concentrates relevant information where needed, reducing overall display complexity.
Solution Approach 2:
The system uses feedback from sensors detecting the occupant's gaze and attention to dynamically adjust what information is displayed. This feedback mechanism ensures that only relevant product information is shown, preventing information overload while maintaining completeness of necessary details.
4Measurement precision
If the system uses multiple sensors and cameras to detect direction of view, then accurate object detection is achieved, but the system complexity increases
Solution Approach 1:
The system merges multiple sensors and cameras into a unified object detection and direction-of-view tracking system. By combining these components into an integrated system, the patent achieves accurate measurement while managing complexity through unified processing and coordinated operation.
Data Source
AI summary
A media display system for a vehicle that includes a first image sensor, a second image sensor, and an electronic device. The first image sensor is inside the vehicle and the second image sensor is outside the vehicle. The electronic apparatus determines a direction-of-view of an occupant of the vehicle based on user information of the occupant. The electronic apparatus further controls the second image sensor to capture a portion of view surrounding the vehicle in the determined direction-of-view of the occupant. The portion of view comprises an object-of-interest of the occupant. The electronic apparatus further control display of an interactive content on a display medium based on a user input on the object-of-interest, wherein the interactive content comprises items related to the object-of-interest. The electronic apparatus further controls navigation through the object-of-interest and remote selection of the items in the interactive content.