Retractable Vehicle Display with Partial Exposure Control

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Solution Overview

Problem

Existing vehicle display devices face limitations in space utilization, power inefficiency, and limited control over display exposure, particularly in movable and fixed installations.

Innovation Solution

A flexible display device with a casing, display part, display driver, and rear protection cover, utilizing magnets, curvature guides, and a display winder to retract or extend a POLED display, allowing controlled exposure and efficient power usage.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a fixed display is installed in a vehicle, then the display provides stable visual information, but the space utilization is limited and forward visibility decreases as display size increases

Engineering Contradiction:
Improvedisplay stabilityVSAvoidspace utilization
Core Design Contradiction:
ReliabilityVSArea of stationary object

Solution Approach 1:

The display device transitions from a fixed installation to a movable one, capable of moving up and down or left and right relative to the dashboard along a guide. This dynamic positioning allows the display to be adjusted to optimize both space utilization and forward visibility while maintaining stable visual information presentation when positioned.

Inventive Principle:
Principle #15Dynamics

2Area of stationary object

If a pop-up style movable display is used, then space utilization improves, but the accommodation space size increases with display size and power consumption is inefficient

Engineering Contradiction:
Improvespace utilizationVSAvoidpower consumption
Core Design Contradiction:
Area of stationary objectVSUse of energy by stationary object

Solution Approach 1:

The display device operates in partial action mode by controlling the exposure area of the display screen. Only the necessary portion of the display is exposed and activated based on user needs, rather than operating the entire screen. This reduces power consumption proportionally to the exposed area while maintaining the pop-up style movable structure for improved space utilization.

Inventive Principle:
Principle #16Partial or excessive action

3Ease of operation

If the display is always fully exposed, then all visual information is accessible, but power consumption increases regardless of the degree of exposure needed

Engineering Contradiction:
Improveinformation accessibilityVSAvoidpower consumption
Core Design Contradiction:
Ease of operationVSUse of energy by stationary object

Solution Approach 1:

The display device implements dynamic exposure control where the display screen can be partially or fully exposed based on operational requirements. The display driver controls the degree of exposure by moving the display part along the guide, allowing the system to adapt between full information accessibility and power-saving modes depending on user needs.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the exposure parameter of the display screen dynamically. By adjusting the position of the display part along the guide, the exposed area parameter is varied, enabling the display to operate at different power consumption levels while maintaining information accessibility when fully exposed.

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The device minimizes space requirements, optimizes power consumption, and provides flexible control over display exposure based on user needs, enhancing usability and visibility in vehicles.

Implementation Method 1

The display part and the rear protection cover may include a plurality of magnets provided at related positions in a vertical direction, and the rear protection cover may be attached to and detached from the display part by a magnet.

Methodology Applied
Scientific EffectMagnetic attraction: Magnetism

Data Source

PatentUS12472881B2Flexible display device for vehicle
Publication Date: 2025.11.18 HYUNDAI MOBIS CO LTD
  • US12472881B2 patent drawing
  • US12472881B2 patent drawing
  • US12472881B2 patent drawing

AI summary

A flexible display device for a vehicle includes a casing having an opening, a display part to be retracted or extended into or out of the casing through the opening, a display driver configured to move the display part, and a display winder configured to wind the display part based on movement of the display part.