Transparent Vehicle Display Orientation for Bidirectional Communication

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Solution Overview

Problem

Existing autonomous mobility systems lack effective communication capabilities between occupants and external objects based on driving status, limiting the exchange of unidirectional or bidirectional visual information.

Innovation Solution

A vehicle system with a display that adjusts image orientation based on driving status to provide unidirectional or bidirectional visual information to occupants and external objects, using a mode setter and display controller to determine and adjust image orientation according to the visual information provision target.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If a transparent display provides unidirectional visual information to external objects, then external objects can perceive images, but communication capability with occupants is diminished

Engineering Contradiction:
Improvecommunication capabilityVSAvoidvisual information provision
Core Design Contradiction:
Loss of informationVSAdaptability or versatility

Solution Approach 1:

The display dynamically adjusts its orientation mode between unidirectional (inward-facing for occupants, outward-facing for external objects) and bidirectional based on driving status. The mode setter determines the appropriate visual information provision target according to driving status, and the display controller adjusts image forward orientation accordingly, enabling the display to adapt between different communication needs without physical reconfiguration.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the orientation parameter of the displayed image based on driving status. When driving status indicates external communication is needed, the image orientation is adjusted to outward direction; when occupant communication is prioritized, orientation shifts to inward direction. This parameter change enables flexible information provision without hardware modification.

Inventive Principle:
Principle #35Parameter changes

2Loss of information

If image orientation is adjusted for different visual information provision targets, then communication capability is enhanced, but system complexity increases

Engineering Contradiction:
Improvecommunication capabilityVSAvoiddisplay control system
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The existing transparent display structure is made multi-functional by enabling it to serve both occupant communication and external object communication purposes. Through software-based orientation adjustment controlled by the mode setter and display controller, the same physical display performs different communication functions based on driving status, avoiding the need for multiple separate display systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The mode setter continuously monitors driving status and provides feedback to the display controller to adjust image orientation accordingly. This closed-loop control ensures the display adapts automatically to changing communication needs based on real-time driving conditions, reducing manual intervention and simplifying user interaction despite the underlying system complexity.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS12472819B2Vehicle and method of controlling the same
Publication Date: 2025.11.18 HYUNDAI MOBIS CO LTD
  • US12472819B2 patent drawing
  • US12472819B2 patent drawing
  • US12472819B2 patent drawing

AI summary

A vehicle includes a display, a mode setter determining a visual information provision target of an image displayed on the display according to a driving status and setting forward orientation of the image on the display according to the visual information provision target, and a display controller selecting an image corresponding to the driving status and displaying the image on the display after adjusting the forward orientation of the selected image to the inward direction, outward direction, or both directions of the display according to the forward orientation set by the mode setter.