In-Vehicle Display Layout for Multi-Direction Rear Viewing

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Solution Overview

Problem

Existing AR technologies in vehicles do not adequately enhance convenience for occupants, particularly drivers, in terms of display orientation and interaction.

Innovation Solution

A display system with a unique orientation extending in a left-right direction in front of a seat, where the left end faces diagonally backward right, the center faces backward, and the right end faces diagonally backward left, along with features like metadata addition, camera installation, variable illumination, and individual speaker control, to improve user interaction and information delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a conventional flat display is used in front of the seat, then the display structure is simple, but the display cannot provide optimized viewing angles for different directions (diagonally backward left, center backward, diagonally backward right)

Engineering Contradiction:
Improveviewing convenienceVSAvoiddisplay structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The display is divided into three distinct sections: a left end portion facing diagonally backward right, a center portion facing backward, and a right end portion facing diagonally backward left. Each section is independently oriented to provide optimized viewing angles for different directions, resolving the contradiction between viewing convenience and structural simplicity.

Inventive Principle:
Principle #1Segmentation

2Loss of information

If AR technology is introduced to improve occupant convenience, then information delivery is enhanced, but the system complexity increases

Engineering Contradiction:
Improveinformation deliveryVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

Different portions of the display are assigned different functions and orientations: the left end portion displays information for diagonally backward right viewing, the center portion for straight backward viewing, and the right end portion for diagonally backward left viewing. This local differentiation optimizes information delivery to each direction while managing overall system complexity through functional specialization.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS20260084619A1Display system, display device, display method, and mobile apparatus
Publication Date: 2026.03.26 SONY GROUP CORP
  • US20260084619A1 patent drawing
  • US20260084619A1 patent drawing
  • US20260084619A1 patent drawing

AI summary

The present technology relates to a display system, a display device, a display method, and a mobile apparatus capable of improving convenience for an occupant of the mobile apparatus.The display system includes a first display that extends in a left-right direction in front of a first seat of a mobile apparatus, in which a left end portion of the first display faces diagonally backward right as viewed from the first seat, a center portion of the first display faces backward as viewed from the first seat, and a right end portion of the first display faces diagonally backward left as viewed from the first seat. The present technology can be applied to, for example, an in-vehicle display system.