Vehicle Display Personalization Through User Identity And Seat Tracking

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Solution Overview

Problem

Current vehicle entertainment systems lack the ability to personalize content based on the identity of users and adapt to changes in seating positions or vehicle transitions, requiring manual content termination and re-start.

Innovation Solution

A vehicle display system that uses sensors to track user positions and identities, enabling automatic content personalization and seamless transitions across seating positions and vehicles, utilizing a vehicle display server, haptic feedback, and a transparent cylindrical touch screen for interactive content display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual content termination and re-start is required when users change seating positions or vehicles, then system complexity is reduced, but user convenience and time efficiency deteriorate

Engineering Contradiction:
Improveuser convenienceVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system automatically detects user identity through sensors and camera, identifies the user's profile, and delivers personalized content without requiring manual user input. The system self-adjusts when users move between seating positions or vehicles, eliminating the need for manual content termination and re-start operations.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces manual mechanical operations (users manually terminating and restarting content) with an automated sensor-based detection system and computer vision technology that automatically tracks user movements and adjusts content delivery accordingly.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If current systems are designed for individual users only, then device complexity is reduced, but adaptability to multi-user and multi-vehicle scenarios deteriorates

Engineering Contradiction:
Improvemulti-user adaptabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system is designed to serve multiple users across multiple vehicles through a unified platform. The server can simultaneously manage content delivery to different users in different vehicles, and the system adapts its behavior based on the detected user identity and seating position, making it universally applicable to various usage scenarios.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system dynamically adjusts its behavior based on real-time sensor data and user movements. When users change seating positions or transfer between vehicles, the system automatically detects these changes and adjusts content delivery accordingly, transitioning from a static individual-user model to a dynamic multi-user model.

Inventive Principle:
Principle #15Dynamics

3Loss of information

If sensors and computer vision algorithms are used to automatically identify users and personalize content, then user experience is improved, but device complexity and processing requirements increase

Engineering Contradiction:
Improveuser identity recognition accuracyVSAvoidprocessing complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent introduces a server as an intermediary that handles the complex processing of sensor data and computer vision algorithms. The sensors in the vehicle capture data, which is then processed by the server that performs user identification, profile matching, and content selection, reducing the processing burden on the vehicle's onboard systems.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS12548484B2Enabling vehicle display interaction and personalization
Publication Date: 2026.02.10 GM GLOBAL TECHNOLOGY OPERATIONS LLC
  • US12548484B2 patent drawing
  • US12548484B2 patent drawing
  • US12548484B2 patent drawing

AI summary

A system for enabling vehicle display and interaction includes a vehicle display server in communication with a plurality of sensors and adapted to track head and eye position and movement of users within the vehicle, detect locations of users within the vehicle and when users change seating positions, detect when a user enters and exits the vehicle, detect and interpret facial and gesture inputs from users, capture images of users, and receive audio inputs from users within the vehicle, haptic feedback devices adapted to provide haptic feedback to users, and a user display system for viewing and interaction by users, the vehicle display server adapted to identify an identity of a user seated within the vehicle, select user specific content to be displayed for the user on the user display system, and automatically display the user specific content on the user display system for viewing by the user.