Vehicle-Mounted Display System for Dynamic Subjective Messaging
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Solution Overview
Problem
Traditional outdoor advertising structures, such as billboards and digital signs, operate in a static manner and do not account for the viewer's interests, leading to inefficiencies in generating positive results for sponsors.
Innovation Solution
A system and method that utilize a vehicle-mounted display system equipped with a memory, controller, transceiver, camera, and image recognition module to identify objects and environments, allowing for dynamic adjustment of advertisements based on viewer demographics and vehicle dynamics, such as location and ambient conditions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional static outdoor advertising structures are used, then device complexity is reduced, but adaptability to viewer interests and environment deteriorates
Solution Approach 1:
The advertising system transitions from static to dynamic operation by continuously capturing images of viewers, analyzing their characteristics through image recognition, and adjusting displayed content in real-time based on viewer demographics, emotions, and environmental conditions
Solution Approach 2:
The system implements a feedback loop where the camera captures viewer information, the controller analyzes this data, and the display adjusts advertising content accordingly, creating a closed-loop adaptive system that responds to viewer characteristics and environmental factors
2Productivity
If static advertising content is displayed, then ease of operation is improved, but productivity in generating positive results deteriorates
Solution Approach 1:
The system performs self-adjustment by automatically capturing viewer images, analyzing their characteristics, selecting appropriate advertising content, and modifying display parameters without human intervention, enabling the system to serve itself in optimizing advertising effectiveness
3Adaptability or versatility
If environmental sensors and dynamic adjustment capabilities are added, then adaptability to environment is improved, but device complexity increases
Solution Approach 1:
The controller serves multiple functions by integrating image recognition, environmental data processing, advertising content selection, and display parameter adjustment capabilities into a single device, reducing overall system complexity despite enhanced adaptability
Data Source
AI summary
A system to exhibit subjective messages on a vehicle including a memory, controller, transceiver, external display, camera, image recognition module, and technology platform. The memory is configured to comprise modules of executable instructions. The controller is configured to read and execute the modules. The transceiver is configured to communicate data transmissions. The external display is configured to exhibit information on the vehicle, visible in the external environment. The camera is configured to capture an image of the vehicle environment. The executable instructions enable the controller to: receive an image of the vehicle environment comprising a selected object; perform the image recognition module to identify the selected object; receive the results of the image recognition module; communicate the results to the technology platform; receive subjective message information from the technology platform; and operate the external display to exhibit the subjective message information to the vehicle environment.