Motor Vehicle Display Layout With Reflected Virtual Display Level

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Solution Overview

Problem

Existing motor vehicle display devices are inefficient in utilizing space and require multiple separate display levels or virtual projections, leading to cumbersome user interaction and increased complexity.

Innovation Solution

A one-piece display device with a main and secondary display area, where the secondary area is reflected in the main area to create a virtual display level, allowing information to be presented on multiple levels without separate components, using individually controllable lighting elements like OLEDs or micro-LEDs.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If multiple separate display devices or virtual projections are used to create multiple display levels, then information can be presented on multiple spatial levels, but the device complexity and space utilization are worsened

Engineering Contradiction:
Improveinformation presentation capabilityVSAvoiddisplay device structure
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent utilizes the reflective property of the curved display surface to create a virtual image in a different spatial dimension. The curved surface acts as a mirror, reflecting light from display elements to form a virtual image that appears to be located at a different position and depth, thereby creating multiple display levels without requiring multiple physical displays.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The curved display surface creates a virtual copy of the display content through reflection. The virtual image is a optical copy of the actual display elements, allowing the same information to be perceived at multiple spatial levels simultaneously, enhancing information presentation without adding physical complexity.

Inventive Principle:
Principle #26Copying

2Loss of information

If multiple separate display devices are used to provide multiple display levels, then information can be displayed on different spatial levels, but the installation space required increases

Engineering Contradiction:
Improvemulti-level information displayVSAvoidinstallation space
Core Design Contradiction:
Loss of informationVSArea of stationary object

Solution Approach 1:

The patent combines multiple display functions into a single curved display surface. Instead of using multiple separate display devices, the invention integrates all display content into one continuous curved surface that utilizes reflection to create virtual images, thereby achieving multi-level information presentation within a compact footprint.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

By curving the display surface, the invention transforms a two-dimensional flat display into a three-dimensional reflective surface. This curvature enables the creation of virtual images at different apparent depths and positions, effectively utilizing spatial dimensionality to reduce the physical installation area while maintaining multi-level display capability.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Device complexity

If a flat display surface is used, then the display device is simple in structure, but the user interaction efficiency is reduced due to single-level information presentation

Engineering Contradiction:
Improvedisplay surface structureVSAvoiduser interaction efficiency
Core Design Contradiction:
Device complexityVSEase of operation

Solution Approach 1:

The curved display surface introduces a third dimension to the display structure, creating virtual images that appear at different depths and positions. This spatial differentiation allows users to access different types of information at different visual levels, improving interaction efficiency by reducing the need to search through single-level display content.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

Different regions of the curved display surface serve different functions: some areas present primary information directly, while other areas create virtual images for secondary information. This local differentiation of display content based on spatial position enhances user interaction by organizing information hierarchically across the curved surface.

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables space-saving and ergonomic display in vehicles with intuitive user interaction, allowing additional information to be displayed intuitively on a virtual level without separate boundaries, enhancing usability and reducing complexity.

Implementation Method 1

the secondary display area is arranged such that it is not visible from this viewing point. The main display area and the secondary display area are arranged in such a manner that, viewed from the viewing point, the secondary display area is reflected in the main display area

Methodology Applied
Scientific EffectReflection: Reflection

Data Source

PatentUS12394342B2Display apparatus for a motor vehicle
Publication Date: 2025.08.19 AUDI AG
  • US12394342B2 patent drawing
  • US12394342B2 patent drawing
  • US12394342B2 patent drawing

AI summary

A one-piece display has a main display area at least partly viewable from one point of observation, and a secondary display area arranged so as to not be viewable from that point of observation. The main display area and the secondary display area are arranged relative to one another in such a way that the secondary display area is reflected in the main display area to produce a virtual display plane that is viewable from the point of observation.