Vehicle Onboard System Gesture Recognition for Digital Signage Interaction
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Solution Overview
Problem
Drivers face difficulties in interacting with digital billboards while driving, as they cannot easily note down information about interesting advertisements due to the challenge of operating a vehicle and taking notes simultaneously.
Innovation Solution
A system that enables interaction with digital signage through gestures or gaze recognition, allowing drivers to point at or look at billboards, which triggers communication between the vehicle's onboard system and the billboard, providing options such as additional information, navigation routes, or contact details, using sensors and wireless communication to synchronize in-vehicle content with the billboard's content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If drivers manually take notes about advertisements while driving, then information can be recorded, but the ease of operation deteriorates due to the difficulty of operating vehicle and taking notes simultaneously
Solution Approach 1:
The patent replaces the mechanical manual note-taking system with an automated optical recognition system. Cameras capture images of digital billboards, and image processing algorithms automatically extract and store advertisement information, eliminating the need for manual writing while driving.
Solution Approach 2:
The system enables self-service by automatically capturing, processing, and storing advertisement information without requiring driver intervention. The onboard system autonomously identifies billboards, extracts content, and manages data, allowing drivers to simply observe while the system handles information collection.
2Reliability
If drivers focus on the road to ensure safety, then driving safety is maintained, but the ability to interact with digital signage deteriorates
Solution Approach 1:
The patent introduces an intermediary automated recognition system that mediates between the driver and digital billboards. The system captures and processes visual information automatically, allowing drivers to maintain road focus while the intermediary handles advertisement interaction in the background.
Solution Approach 2:
The system performs preliminary actions by pre-capturing billboard images and pre-processing advertisement content before the driver needs the information. This allows advertisement data to be ready and available without requiring driver attention at the moment of interaction.
3Illumination intensity
If conventional roadside advertising is used with large format signs and billboards, then visibility to pedestrians and drivers is improved, but the ability to provide interactive information deteriorates
Solution Approach 1:
The patent makes digital billboards multi-functional by combining their existing display function with automated recognition and interaction capabilities. The same digital signage that provides visible advertisements also serves as the target for automated capture and interaction, eliminating the need for separate interactive components.
Solution Approach 2:
The system implements feedback by capturing billboard content, processing it to extract advertisement information, and providing this information back to the driver or stored for later use. This closed-loop feedback mechanism enables interaction without requiring direct driver engagement with the physical billboard.
Data Source
AI summary
Various systems and methods for interaction with digital signage are described herein. A system for interacting with digital signage, includes an identification module to identify, at an onboard system in a vehicle, a first roadside digital signage, the first roadside digital signage having first content; a communication module to receive a first option to perform a first action related to the first content; and a presentation module to display the first option via the onboard system.