Vehicle Location Data Filtering for Facility Advertisement Distribution

Solution Overview

Problem

Users visiting unfamiliar areas often lack efficient access to relevant information about facilities that meet their needs, as existing systems fail to provide targeted and relevant advertisements based on traffic capacity and familiarity with the area.

Innovation Solution

An information processing device and system that receives location information from a vehicle and sends targeted advertisements for facilities with high traffic capacity, such as stores or attractions, to an on-board device, which then outputs this information to a display device, focusing on areas the vehicle has visited fewer times to enhance decision-making and reduce ad clutter.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If advertisement information is distributed to users in unfamiliar areas, then users can access relevant facility information, but users may experience ad overload and information clutter

Engineering Contradiction:

Improveaccess to relevant facility informationVSAvoidad overload and information clutter

Core Design Contradiction:

Loss of informationVSObject-generated harmful factors

Solution Approach 1:

The patent applies local quality by differentiating advertisement distribution based on the specific characteristics of the area (familiar vs. unfamiliar) and the specific facility attributes (traffic capacity). Advertisements are selectively distributed only in unfamiliar areas and only for facilities with high traffic capacity, creating localized information quality rather than uniform distribution.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system changes the parameter of advertisement distribution by introducing two key filters: area familiarity (visited times) and facility traffic capacity. These parameter changes transform the distribution from a blanket approach to a targeted approach, sending advertisements only when both parameters meet specific criteria.

Inventive Principle:

Principle #35Parameter changes

2Reliability

If targeted advertisements are sent based on traffic capacity and area familiarity, then advertisement effectiveness is improved, but system complexity increases

Engineering Contradiction:

Improveadvertisement effectivenessVSAvoidsystem complexity

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The patent applies preliminary action by pre-calculating and storing traffic capacity data for facilities and maintaining a history of visited areas in the database. When a user requests information, the system can immediately query this pre-prepared data without performing complex real-time calculations, thus improving effectiveness while managing complexity.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The server acts as an intermediary between the user's navigation system and the advertisement database. It receives location information, queries the database for facilities meeting the criteria (high traffic capacity in unfamiliar areas), and returns filtered results. This intermediary approach centralizes the complexity in the server rather than requiring complex logic in the user's device.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Quantity of substance

If advertisements are distributed without filtering by area familiarity, then more users receive information, but relevant information quality decreases

Engineering Contradiction:

Improvenumber of users receiving informationVSAvoidinformation quality and relevance

Core Design Contradiction:

Quantity of substanceVSLoss of information

Solution Approach 1:

The patent applies local quality by differentiating advertisement distribution based on the specific characteristics of the area (familiar vs. unfamiliar) and the specific facility attributes (traffic capacity). Advertisements are selectively distributed only in unfamiliar areas and only for facilities with high traffic capacity, creating localized information quality rather than uniform distribution.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system changes the parameter of advertisement distribution by introducing two key filters: area familiarity (visited times) and facility traffic capacity. These parameter changes transform the distribution from a blanket approach to a targeted approach, sending advertisements only when both parameters meet specific criteria.

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS11410198B2Information processing device and method for distributing information of a facility that faces a road having a predetermined traffic capacity

Publication Date: 2022.08.09 TOYOTA JIDOSHA KK

AI summary

An information processing device includes: a server transmitting and receiving unit configured to receive location information indicating a location of a vehicle from an on-board device mounted on the vehicle; and a server control unit configured to when the vehicle is traveling in an area that the vehicle has visited a predetermined number of times or less, extract a facility that faces a first road located within a predetermined range based on the location information and having traffic capacity equal to or larger than a predetermined threshold, wherein the server transmitting and receiving unit is configured to send advertisement information of the facility to the on-board device.