Targeted Message Push via Vehicle Location and User Criteria
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Solution Overview
Problem
Existing message push systems lack the ability to effectively target and deliver advertisements to specific groups of people based on geographic location and user criteria, leading to inefficient advertising.
Innovation Solution
A system comprising a push server and a vehicle information server that determines the geographic location of in-vehicle electronic devices and transmits push messages to devices associated with users who meet pre-defined criteria, such as age and vehicle model, within designated areas.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If a push system transmits advertisements to all electronic devices, then the coverage is maximized, but the advertising efficiency decreases due to lack of targeting
Solution Approach 1:
The system segments the user base by determining geographic location (whether the vehicle is in a pre-determined geographic area) and user characteristics (whether the user fits pre-determined criteria). This segmentation enables targeted advertising to specific groups rather than blanket broadcasting to all devices, thereby improving advertising efficiency while maintaining reasonable coverage.
2Measurement precision
If a push system implements geographic and user criteria filtering, then the advertising precision is improved, but the system complexity increases
Solution Approach 1:
The system introduces a server as an intermediary that handles the complex tasks of determining geographic location, evaluating user criteria, and deciding message transmission. This intermediary approach centralizes the complexity in the server rather than requiring complex logic in each electronic device, thereby achieving high targeting precision while managing system complexity through centralized processing.
3Measurement precision
If a push system sends messages to in-vehicle devices only, then the targeting accuracy is improved, but the accessibility for users without in-vehicle devices decreases
Solution Approach 1:
The system is designed to push messages to both in-vehicle electronic devices and portable electronic devices. This multi-functionality ensures that users regardless of whether they have in-vehicle devices or portable devices can receive targeted advertisements, thereby maintaining high targeting accuracy while improving accessibility and device compatibility.
Data Source
AI summary
A method for pushing a message includes: when it is determined that an in-vehicle electronic device is located in a pre-determined geographic area, determining whether a user of a vehicle, on which the in-vehicle electronic device is installed, fits a pre-determined criterion; and when it is determined that the user of the vehicle fits the pre-determined criterion, pushing a message to the in-vehicle electronic device or a portable electronic device that is associated with the in-vehicle electronic device.