Vehicle-Mounted Active Displays for Location-Specific Messaging
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Solution Overview
Problem
Existing geotargeted marketing methods are inefficient as they require users to actively engage with their devices to receive messages, and messages are often irrelevant or blanket-targeted, while vehicle owners seek ways to subsidize vehicle costs through advertising.
Innovation Solution
A vehicle display system with active illuminating displays that use a processor to receive location and advertisement data, prioritizing and displaying relevant advertisements and emergency messages based on geo-sensing technology, allowing vehicle occupants and pedestrians to receive timely and location-specific information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional billboards are used for advertising, then advertising coverage is provided, but the advertising messages are static and cannot provide timely, location-specific information
Solution Approach 1:
The patent transforms static billboards into dynamic displays by integrating processors that can change advertising messages in real-time based on location data, time of day, and target audience characteristics. The system dynamically updates display content without physical reconfiguration, enabling timely and relevant messaging.
Solution Approach 2:
The system incorporates sensors and processors that detect location information and audience characteristics, then use this feedback to automatically select and display relevant advertising messages. This closed-loop approach ensures messages are continuously optimized for relevance based on real-time conditions.
2Adaptability or versatility
If geotargeted marketing messages are delivered to smartphone devices, then targeted advertising is achieved, but users must actively engage with their devices to receive messages
Solution Approach 1:
The patent introduces large external displays mounted on vehicles as intermediaries between advertisers and consumers. These displays present advertising messages in the public domain where users passively receive information during normal activities, eliminating the need for active device engagement while maintaining geotargeting capabilities.
Solution Approach 2:
The system allows users to passively receive advertising information without requiring them to initiate any action. The vehicle-mounted displays automatically present messages to users as they pass by, making the advertising delivery process self-service in the sense that it occurs without user intervention.
3Productivity
If vehicle owners allow advertising on their vehicles, then income can be generated to subsidize vehicle costs, but the advertising display system increases vehicle complexity
Solution Approach 1:
The patent designs the vehicle display system to serve multiple functions: advertising display, emergency message dissemination, and local information provision. This multi-functionality justifies the added complexity by providing diverse value streams, including revenue generation and public service benefits.
Solution Approach 2:
The system combines multiple components (displays, processors, sensors, communication modules) into an integrated vehicle-mounted platform. By merging these elements into a unified system, the patent reduces overall complexity compared to separate systems while achieving comprehensive functionality.
Data Source
AI summary
Described is a display system for a vehicle. The display system uses one or more active displays integrated into a new vehicle or coupled as an aftermarket product in an existing vehicle. The new vehicle with integrated displays of the system may be provided to a purchaser for a reduced cost for participation in the advertisement system. The system operates to provide nearby vehicle occupants, pedestrians, or others with advertisement and/or emergency messages using the displays. The display system can show advertising messages or emergency messages on the active displays that are relevant to the location of the vehicle. The system may operate to prioritize the advertisement messages or emergency messages that will be displayed based on determinations made by a server of the system.