Vehicle Navigation Advertising Using Mobile Schedule Data
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Solution Overview
Problem
Conventional vehicle navigation devices fail to effectively integrate user schedule information from mobile devices to enhance advertising relevance and effectiveness.
Innovation Solution
A vehicle navigation device that obtains user schedule information from a mobile device and transmits it to an advertising system to receive and display targeted advertising data based on location, route, and schedule, ensuring timely and relevant advertisements are shown.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If the navigation device displays advertising data based on user schedule information, then advertising effectiveness is improved, but device complexity increases
Solution Approach 1:
The patent introduces an advertising system server as an intermediary component that handles the complex tasks of receiving schedule information, determining matching advertising data, and managing display timing. The navigation device itself remains relatively simple, only needing to communicate with and display data from the advertising system, thus resolving the contradiction between improved advertising effectiveness and device complexity.
2Adaptability or versatility
If the navigation device integrates mobile device schedule information, then advertising relevance is improved, but information security risks increase
Solution Approach 1:
The advertising system server acts as a secure intermediary that receives schedule information from the mobile device, processes it to determine relevant advertising data, and then provides this processed information to the navigation device for display. This intermediary architecture allows the system to utilize schedule information for improved advertising relevance while minimizing direct exposure and security risks associated with handling sensitive user data.
Solution Approach 2:
The patent extracts only the necessary schedule information (such as location and time data) needed for advertising matching, while not requiring or storing complete sensitive user schedule details. The navigation device obtains and displays only the advertising data that has been processed and validated by the advertising system, thus reducing information security risks while maintaining advertising relevance.
3Productivity
If the navigation device displays advertising data at recommended time points, then user engagement is improved, but control complexity increases
Solution Approach 1:
The advertising system server serves as the controller that determines and manages the recommended display time points for advertising data. The navigation device simply receives instructions from the advertising system regarding when to display advertising content and follows these recommendations without needing to independently calculate or decide timing, thus improving user engagement while avoiding increased control complexity in the navigation device.
Data Source
AI summary
In a vehicle navigation device and a control method thereof, and to a vehicle navigation device for improving advertising effects on users by displaying advertising data corresponding to a user's schedule to the user, and a control method thereof, the method of controlling a vehicle navigation device includes the steps of: obtaining information of a preset type from a mobile device; and outputting advertising data matching the obtained information of the preset type through a display unit when preset output conditions are satisfied, and the information of a preset type may include schedule information.