Vehicle Offer Acceptance Detection Using Geoposition and Stopping Behavior
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Solution Overview
Problem
In vehicles, it is difficult to determine whether an offer displayed to the user has been accepted due to the lack of connection between the vehicle and the provider, and data protection regulations often hinder such tracking.
Innovation Solution
A method using in-vehicle sensors to determine the geoposition and stopping behavior of the vehicle after an offer is displayed, analyzing the relationship between the geoposition and stopping behavior to infer acceptance, with information output based on this analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conversion tracking is implemented in vehicles to determine offer acceptance, then offer effectiveness can be assessed, but data protection regulations and lack of connection to provider hinder tracking
Solution Approach 1:
The patent introduces an intermediary approach by using the vehicle's own sensor system as a mediator to detect stopping behavior and infer offer acceptance. Instead of requiring direct connection between the advertising system and provider, the vehicle sensors serve as an intermediary that indirectly measures offer acceptance through geofence analysis and stopping pattern detection.
Solution Approach 2:
The patent replaces the traditional mechanical/connection-based tracking system (requiring direct communication between advertisement system and provider) with a sensor-based detection system. In-vehicle sensors monitor stopping behavior and geofence entry/exit patterns to infer offer acceptance, substituting physical connection requirements with indirect behavioral measurement.
2Loss of information
If direct connection between vehicle and provider is established for tracking, then offer acceptance can be determined, but data protection regulations prevent such connection
Solution Approach 1:
The system performs self-service by using the vehicle's existing sensor infrastructure to automatically detect and report stopping behavior. The vehicle itself generates the conversion data through its own sensors without requiring external connection to the provider, thereby preserving data protection requirements while still enabling conversion tracking.
Solution Approach 2:
The patent uses the vehicle's sensor system as an intermediary that indirectly captures conversion information without requiring direct connection to the provider. This intermediary approach allows conversion data to be collected while maintaining data protection compliance, as the measurement is performed autonomously by the vehicle system itself.
3Device complexity
If in-vehicle sensors are used to determine stopping behavior, then offer acceptance can be inferred without direct connection, but measurement precision may be reduced
Solution Approach 1:
The patent adds another dimension to offer acceptance measurement by incorporating temporal and spatial analysis of stopping behavior. Instead of relying on direct provider connection, the system analyzes multiple dimensions of vehicle behavior (geofence entry/exit timing, duration of stops, repeated visits) to infer offer acceptance, thereby compensating for the lack of direct connection through multi-dimensional data analysis.
Solution Approach 2:
The system performs preliminary analysis by establishing geofences around provider locations and pre-defining stopping behavior patterns that indicate offer acceptance. This preliminary setup allows the system to automatically detect and measure conversion events without requiring real-time connection to the provider, maintaining measurement precision through pre-configured detection criteria.
Data Source
AI summary
A method for analyzing whether a user of a vehicle has accepted an offer displayed in the vehicle includes determining a geoposition at which the displayed offer is or was offered. The method also includes determining a stopping behavior of the vehicle by means of in-vehicle sensors, after the offer has been displayed in the vehicle. The method further includes outputting information that the displayed offer has been accepted by the user, depending on a predetermined relationship between the determined geoposition and the determined stopping behavior.